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Winners & Shortlists

2018 Winners & Shortlists

Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
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Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR		 MEDIACOM MENA Dubai UNITED ARAB EMIRATES
TARBOOSH "NEVER GROW UP"
GANDOUR / TARBOOSH "CHOCOLATE MOUSSE"		 MINDSHARE LEBANON Beirut LEBANON
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH		 FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
COLOR REHAB
COLORTEK / COLORTEK PAINTS		 Y&R DUBAI UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
CAMELPOWER
NISSAN / DESERT LINEUP		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
Grand Prix
AUDIO HUNTERS
INFINITI / INFINITI		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
CARRIER - WHO'S THE EXPERT NOW!
MIRACO EGYPT / CARRIER OPTIMAX		 J. WALTER THOMPSON CAIRO EGYPT
SAMSUNG GALAXY NOTE8 – #DOBIGGERTHINGS BILLBOARD
SAMSUNG GULF ELECTRONICS / SAMSUNG GALAXY NOTE8		 CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
BACK-TO-SCHOOL BLUES
JARIR / BACK TO SCHOOL		 J. WALTER THOMPSON RIYADH SAUDI ARABIA
VISIT FOR GOD'S SAKE
JORDAN TOURISM BOARD / RELIGIOUS TOURISM CAMPAIGN		 MEMAC OGILVY ADVIZE Amman JORDAN
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD		 J. WALTER THOMPSON CAIRO EGYPT
THE HOUSEWIFI'S
SAUDI TELECOM COMPANY / BROADBAND		 J. WALTER THOMPSON RIYADH SAUDI ARABIA
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD		 FP7/RUH Riyadh SAUDI ARABIA
A07 Corporate Social Responsibility
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL		 DDB DUBAI UNITED ARAB EMIRATES
THE LIGHT PIN PROJECT
UNILEVER / OMO		 RÉPUBLIQUE Beirut LEBANON
THE RESCUE TILES
RECYCLE BEIRUT / THE RESCUE TILES		 GREY BEIRUT LEBANON
TALES OF CLOTHES
OASIS MALLS (LANDMARK GROUP) / OASIS MALL, DUBAI		 BPG BATES Dubai UNITED ARAB EMIRATES
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN		 J. WALTER THOMPSON BEIRUT LEBANON
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
ARABIC REASSEMBLED
AL FUTTAIM / IKEA		 IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH		 FP7/DXB Dubai UNITED ARAB EMIRATES
A08 Public Sector
DUBAI REAL ESTATE BLOCK CHAIN
DUBAI LAND DEPARTMENT - DUBAI GOVERNMENT / BLOCKCHAIN TECHNOLOGY		 PIXONAL Dubai UNITED ARAB EMIRATES
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE		 Y&R DUBAI UNITED ARAB EMIRATES
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT		 Y&R DUBAI UNITED ARAB EMIRATES
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM		 McCANN INDIA Mumbai INDIA
Silver
A09 Charities & Non-profit
PUT YOURSELF IN THEIR SHOES
SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)		 CHEIL WORLDWIDE Amman JORDAN
VOICE FOR ALAN
UNHCR / UNHCR - REFUGEE AID		 Y&R DUBAI UNITED ARAB EMIRATES
TO FIND WHAT CAN'T BE FOUND
UN WOMEN EGYPT / UN WOMEN EGYPT		 DDB DUBAI UNITED ARAB EMIRATES
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE		 BBDO PAKISTAN Lahore PAKISTAN
Short List
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS		 IMPACT BBDO Beirut LEBANON
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE		 OGILVYONE Dubai UNITED ARAB EMIRATES
Short List
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES		 MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B01 Use of Ambient Media: Small Scale
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM		 McCANN INDIA Mumbai INDIA
Bronze
THE SWEET BOX
THE EGYPTIAN FOOD BANK / FOOD DONATIONS		 IMPACT BBDO Cairo EGYPT
THE GREEN LIGHT
HONDA / HONDA CARS		 Y&R DUBAI UNITED ARAB EMIRATES
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
KHAIR ALLAH
MCDONALD'S / MCDONALD'S CSR		 FP7/CAI Cairo EGYPT
B02 Use of Ambient Media: Large Scale
LIFE SAVING SCARECROW
VARUNA PUMPS / AGRICULTURAL PUMPS		 Y&R DUBAI UNITED ARAB EMIRATES
TALES OF CLOTHES
OASIS MALLS (LANDMARK GROUP) / OASIS MALL, DUBAI		 BPG BATES Dubai UNITED ARAB EMIRATES
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD		 FP7/RUH Riyadh SAUDI ARABIA
B04 Use of Print or Outdoor
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE		 Y&R DUBAI UNITED ARAB EMIRATES
THE FLIPPIN' VIDEO
DUBAI FILM & TV COMMISSION / VIDXB		 HUG Dubai UNITED ARAB EMIRATES
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
SAMSUNG GALAXY NOTE8 – #DOBIGGERTHINGS BILLBOARD
SAMSUNG GULF ELECTRONICS / SAMSUNG GALAXY NOTE8		 CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
B05 Use of Technology
PUT YOURSELF IN THEIR SHOES
SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)		 CHEIL WORLDWIDE Amman JORDAN