2018 Winners & Shortlists

• A01 Fast Moving Consumer Goods
• LETOUTTHESOUR
  MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
  MEDIACOM MENA Dubai
  UNITED ARAB EMIRATES

• C03 Competitions & Promotional Games
• LETOUTTHESOUR
  MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
  MEDIACOM MENA Dubai
  UNITED ARAB EMIRATES

• E01 Launch / Re-launch
• LETOUTTHESOUR
  MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
  MEDIACOM MENA Dubai
  UNITED ARAB EMIRATES

• A09 Charities & Non-profit
• PUT YOURSELF IN THEIR SHOES
  SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)
  CHEIL WORLDWIDE Amman
  JORDAN

• B05 Use of Technology
• PUT YOURSELF IN THEIR SHOES
  SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)
  CHEIL WORLDWIDE Amman
  JORDAN

• C05 Immersive Customer Experience
• PUT YOURSELF IN THEIR SHOES
  SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)
  CHEIL WORLDWIDE Amman
  JORDAN

• B04 Use of Print or Outdoor
• ONE BOOK FOR PEACE
  INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
  Y&R DUBAI
  UNITED ARAB EMIRATES

• B02 Use of Ambient Media: Large Scale
• LIFE SAVING SCARECROW
  VARUNA PUMPS / AGRICULTURAL PUMPS
  Y&R DUBAI
  UNITED ARAB EMIRATES

• D03 Use of Social Platforms
• WARRI (AR/VERB): EXPOSE
  ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS
  Y&R DUBAI
  UNITED ARAB EMIRATES

• A08 Public Sector
• DUBAI REAL ESTATE BLOCK CHAIN
  DUBAI LAND DEPARTMENT - DUBAI GOVERNMENT / BLOCKCHAIN TECHNOLOGY
  PIXONAL Dubai
  UNITED ARAB EMIRATES

• F02 Low Budget / High Impact Campaign
• VOICE FOR ALAN
  UNHCR / UNHCR - REFUGEE AID
  Y&R DUBAI
  UNITED ARAB EMIRATES

• F01 Integrated Campaign led by Promo & Activation
• VODAFONE - MAKE IT RAIN
  VODAFONE EGYPT / PRE-PAID TOP-UP CARD
  J. WALTER THOMPSON CAIRO
  EGYPT
  Short List

• C01 Guerrilla Marketing & Stunts
• VODAFONE - MAKE IT RAIN
  VODAFONE EGYPT / PRE-PAID TOP-UP CARD
  J. WALTER THOMPSON CAIRO
  EGYPT

• A07 Corporate Social Responsibility
• BE THE COLOUR
  UNILEVER / LIPTON YELLOW LABEL
  DDB DUBAI
  UNITED ARAB EMIRATES

• C04 Customer Retail / in-Store Experience
• LOVE RECEIPTS
  MIGROS / MONEY CLUB
  OLIVER ISTANBUL
  TURKEY

• E02 Sponsorship & Partnerships
• CAMELPOWER
  NISSAN / DESERT LINEUP
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Short List

• B01 Use of Ambient Media: Small Scale
• IMMUNITY CHARM
  MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
  McCANN INDIA Mumbai
  INDIA
  Bronze

• A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
• SLOW TRENDS
  CONNECT / CONNECT BOUNDLESS
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Bronze

• A02 Durable Consumer Goods, including Cars
• CAMELPOWER
  NISSAN / DESERT LINEUP
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Grand Prix

• D02 Use of Mobile
• THE PROMOTICON
  MCDONALD'S / MCDELIVERY APP
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Silver

• A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• THE PROMOTICON
  MCDONALD'S / MCDELIVERY APP
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Bronze

• D03 Use of Social Platforms
• SLOW TRENDS
  CONNECT / CONNECT BOUNDLESS
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Bronze

• D02 Use of Mobile
• PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
  PEPSICO / PEPSI COLA
  IMPACT BBDO Cairo
  EGYPT

• E01 Launch / Re-launch
• CAMELPOWER
  NISSAN / DESERT LINEUP
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• C04 Customer Retail / in-Store Experience
• MONOPRIX GO
  MONOPRIX / MONOPRIX GO
  J. WALTER THOMPSON TUNIS
  TUNISIA

• D01 Use of Digital Platforms
• I'M NOT A FAKE
  VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES

• C02 Live Shows / Concerts / Festivals / Exhibitions
• #URDUPOEATRY
  KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
  BBDO PAKISTAN Lahore
  PAKISTAN

• F02 Low Budget / High Impact Campaign
• THE PROMOTICON
  MCDONALD'S / MCDELIVERY APP
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• A02 Durable Consumer Goods, including Cars
• AUDIO HUNTERS
  INFINITI / INFINITI
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• B05 Use of Technology
• AUDIO HUNTERS
  INFINITI / INFINITI
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• C05 Immersive Customer Experience
• AUDIO HUNTERS
  INFINITI / INFINITI
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• B02 Use of Ambient Media: Large Scale
• TALES OF CLOTHES
  OASIS MALLS (LANDMARK GROUP) / OASIS MALL, DUBAI
  BPG BATES Dubai
  UNITED ARAB EMIRATES

• A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• BACK-TO-SCHOOL BLUES
  JARIR / BACK TO SCHOOL
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• A01 Fast Moving Consumer Goods
• TARBOOSH "NEVER GROW UP"
  GANDOUR / TARBOOSH "CHOCOLATE MOUSSE"
  MINDSHARE LEBANON Beirut
  LEBANON

• F01 Integrated Campaign led by Promo & Activation
• BE THE COLOUR
  UNILEVER / LIPTON YELLOW LABEL
  DDB DUBAI
  UNITED ARAB EMIRATES

• A07 Corporate Social Responsibility
• THE LIGHT PIN PROJECT
  UNILEVER / OMO
  RÉPUBLIQUE Beirut
  LEBANON

• B04 Use of Print or Outdoor
• THE FLIPPIN' VIDEO
  DUBAI FILM & TV COMMISSION / VIDXB
  HUG Dubai
  UNITED ARAB EMIRATES

• C01 Guerrilla Marketing & Stunts
• TO FIND WHAT CAN'T BE FOUND
  UN WOMEN EGYPT / UN WOMEN EGYPT
  DDB DUBAI
  UNITED ARAB EMIRATES

• E02 Sponsorship & Partnerships
• POLLS OF ADVENTURE
  NISSAN / NISSAN PATROL Y61
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• B01 Use of Ambient Media: Small Scale
• THE SWEET BOX
  THE EGYPTIAN FOOD BANK / FOOD DONATIONS
  IMPACT BBDO Cairo
  EGYPT

• A09 Charities & Non-profit
• VOICE FOR ALAN
  UNHCR / UNHCR - REFUGEE AID
  Y&R DUBAI
  UNITED ARAB EMIRATES

• A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
• VODAFONE - MAKE IT RAIN
  VODAFONE EGYPT / PRE-PAID TOP-UP CARD
  J. WALTER THOMPSON CAIRO
  EGYPT

• A08 Public Sector
• ONE BOOK FOR PEACE
  INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
  Y&R DUBAI
  UNITED ARAB EMIRATES
• DUBAI FONT
  THE EXECUTIVE COUNCIL / DUBAI FONT
  Y&R DUBAI
  UNITED ARAB EMIRATES

• B05 Use of Technology
• MILTON-THE GERM-INATOR
  FATTAL HOLDING / MILTON STERILISING TABLETS
  PIMO Beirut
  LEBANON

• C05 Immersive Customer Experience
• VIRTUAL REALITY STORE
  IKEA / VIRTUAL REALITY
  TAKELEAP Dubai
  UNITED ARAB EMIRATES

• D02 Use of Mobile
• WIRELESS CHARGING FURNITURE
  IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES

• C01 Guerrilla Marketing & Stunts
• KEFA SPARE PARTS
  AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• A07 Corporate Social Responsibility
• THE RESCUE TILES
  RECYCLE BEIRUT / THE RESCUE TILES
  GREY BEIRUT
  LEBANON

• A02 Durable Consumer Goods, including Cars
• POLLS OF ADVENTURE
  NISSAN / NISSAN PATROL Y61
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES