2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B05 Use of Technology
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MILTON-THE GERM-INATOR
FATTAL HOLDING / MILTON STERILISING TABLETS
PIMO Beirut LEBANON
THE LIGHT PIN PROJECT
UNILEVER / OMO
RÉPUBLIQUE Beirut LEBANON
MONOPRIX GO
MONOPRIX / MONOPRIX GO
J. WALTER THOMPSON TUNIS TUNISIA
C01 Guerrilla Marketing & Stunts
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT
TO FIND WHAT CAN'T BE FOUND
UN WOMEN EGYPT / UN WOMEN EGYPT
DDB DUBAI UNITED ARAB EMIRATES
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Gold
TARBOOSH "NEVER GROW UP"
GANDOUR / TARBOOSH "CHOCOLATE MOUSSE"
MINDSHARE LEBANON Beirut LEBANON
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE DOVE-ONLY SALON
UNILEVER MIDDLE EAST / DOVE BEAUTY BAR
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
C02 Live Shows / Concerts / Festivals / Exhibitions
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
C03 Competitions & Promotional Games
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
C04 Customer Retail / in-Store Experience
LOVE RECEIPTS
MIGROS / MONEY CLUB
OLIVER ISTANBUL TURKEY
MONOPRIX GO
MONOPRIX / MONOPRIX GO
J. WALTER THOMPSON TUNIS TUNISIA
C05 Immersive Customer Experience
PUT YOURSELF IN THEIR SHOES
SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)
CHEIL WORLDWIDE Amman JORDAN
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
VIRTUAL REALITY STORE
IKEA / VIRTUAL REALITY
TAKELEAP Dubai UNITED ARAB EMIRATES
MONOPRIX GO
MONOPRIX / MONOPRIX GO
J. WALTER THOMPSON TUNIS TUNISIA
TARBOOSH "NEVER GROW UP"
GANDOUR / TARBOOSH "CHOCOLATE MOUSSE"
MINDSHARE LEBANON Beirut LEBANON
D01 Use of Digital Platforms
I'M NOT A FAKE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
D02 Use of Mobile
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
D03 Use of Social Platforms
WARRI (AR/VERB): EXPOSE
ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS
Y&R DUBAI UNITED ARAB EMIRATES
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MCDONALD'S - BIG TASTY
MCDONALD'S / BIG TASTY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE
OGILVYONE Dubai UNITED ARAB EMIRATES
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT
INTERESTING TIMES Beirut LEBANON
THE HOUSEWIFI'S
SAUDI TELECOM COMPANY / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
E01 Launch / Re-launch
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
RTA - SMART MOVES
RTA / S'HAIL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
CAREEM BIKE
CAREEM / BIKE
J. WALTER THOMPSON CAIRO EGYPT
E02 Sponsorship & Partnerships
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN
Short List
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON
F01 Integrated Campaign led by Promo & Activation
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT
Short List
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON