2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A09 Charities & Non-profit
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
E02 Sponsorship & Partnerships
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN
Short List
C02 Live Shows / Concerts / Festivals / Exhibitions
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
C01 Guerrilla Marketing & Stunts
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Gold
A07 Corporate Social Responsibility
TALES OF CLOTHES
OASIS MALLS (LANDMARK GROUP) / OASIS MALL, DUBAI
BPG BATES Dubai UNITED ARAB EMIRATES
B02 Use of Ambient Media: Large Scale
TALES OF CLOTHES
OASIS MALLS (LANDMARK GROUP) / OASIS MALL, DUBAI
BPG BATES Dubai UNITED ARAB EMIRATES
F02 Low Budget / High Impact Campaign
TALES OF CLOTHES
OASIS MALLS (LANDMARK GROUP) / OASIS MALL, DUBAI
BPG BATES Dubai UNITED ARAB EMIRATES
A09 Charities & Non-profit
PUT YOURSELF IN THEIR SHOES
SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)
CHEIL WORLDWIDE Amman JORDAN
B05 Use of Technology
PUT YOURSELF IN THEIR SHOES
SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)
CHEIL WORLDWIDE Amman JORDAN
C05 Immersive Customer Experience
PUT YOURSELF IN THEIR SHOES
SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)
CHEIL WORLDWIDE Amman JORDAN
B04 Use of Print or Outdoor
SAMSUNG GALAXY NOTE8 – #DOBIGGERTHINGS BILLBOARD
SAMSUNG GULF ELECTRONICS / SAMSUNG GALAXY NOTE8
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
SAMSUNG GALAXY NOTE8 – #DOBIGGERTHINGS BILLBOARD
SAMSUNG GULF ELECTRONICS / SAMSUNG GALAXY NOTE8
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
F01 Integrated Campaign led by Promo & Activation
SAMSUNG GALAXY NOTE8 – #DOBIGGERTHINGS BILLBOARD
SAMSUNG GULF ELECTRONICS / SAMSUNG GALAXY NOTE8
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
A07 Corporate Social Responsibility
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES
F01 Integrated Campaign led by Promo & Activation
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES
A09 Charities & Non-profit
TO FIND WHAT CAN'T BE FOUND
UN WOMEN EGYPT / UN WOMEN EGYPT
DDB DUBAI UNITED ARAB EMIRATES
C01 Guerrilla Marketing & Stunts
TO FIND WHAT CAN'T BE FOUND
UN WOMEN EGYPT / UN WOMEN EGYPT
DDB DUBAI UNITED ARAB EMIRATES
B01 Use of Ambient Media: Small Scale
KHAIR ALLAH
MCDONALD'S / MCDONALD'S CSR
FP7/CAI Cairo EGYPT
D03 Use of Social Platforms
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT
F01 Integrated Campaign led by Promo & Activation
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT
D03 Use of Social Platforms
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES
A07 Corporate Social Responsibility
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
B02 Use of Ambient Media: Large Scale
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
C01 Guerrilla Marketing & Stunts
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
E01 Launch / Re-launch
RTA - SMART MOVES
RTA / S'HAIL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
C01 Guerrilla Marketing & Stunts
THE DOVE-ONLY SALON
UNILEVER MIDDLE EAST / DOVE BEAUTY BAR
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
A07 Corporate Social Responsibility
THE RESCUE TILES
RECYCLE BEIRUT / THE RESCUE TILES
GREY BEIRUT LEBANON
B04 Use of Print or Outdoor
THE FLIPPIN' VIDEO
DUBAI FILM & TV COMMISSION / VIDXB
HUG Dubai UNITED ARAB EMIRATES
B01 Use of Ambient Media: Small Scale
THE SWEET BOX
THE EGYPTIAN FOOD BANK / FOOD DONATIONS
IMPACT BBDO Cairo EGYPT
A07 Corporate Social Responsibility
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
C01 Guerrilla Marketing & Stunts
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
F02 Low Budget / High Impact Campaign
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A09 Charities & Non-profit
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON
D02 Use of Mobile
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT
D03 Use of Social Platforms
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT
INTERESTING TIMES Beirut LEBANON
A07 Corporate Social Responsibility
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON
F01 Integrated Campaign led by Promo & Activation
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON
E02 Sponsorship & Partnerships
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON
E01 Launch / Re-launch
CAREEM BIKE
CAREEM / BIKE
J. WALTER THOMPSON CAIRO EGYPT
A02 Durable Consumer Goods, including Cars
CARRIER - WHO'S THE EXPERT NOW!
MIRACO EGYPT / CARRIER OPTIMAX
J. WALTER THOMPSON CAIRO EGYPT
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT
F01 Integrated Campaign led by Promo & Activation
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT
Short List
C01 Guerrilla Marketing & Stunts
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE HOUSEWIFI'S
SAUDI TELECOM COMPANY / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BACK-TO-SCHOOL BLUES
JARIR / BACK TO SCHOOL
J. WALTER THOMPSON RIYADH SAUDI ARABIA
D03 Use of Social Platforms
THE HOUSEWIFI'S
SAUDI TELECOM COMPANY / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
B05 Use of Technology
MONOPRIX GO
MONOPRIX / MONOPRIX GO
J. WALTER THOMPSON TUNIS TUNISIA