2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
D03 Use of Social Platforms
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES
A07 Corporate Social Responsibility
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES
D03 Use of Social Platforms
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT
INTERESTING TIMES Beirut LEBANON
B02 Use of Ambient Media: Large Scale
LIFE SAVING SCARECROW
VARUNA PUMPS / AGRICULTURAL PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
A09 Charities & Non-profit
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B04 Use of Print or Outdoor
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B01 Use of Ambient Media: Small Scale
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
A09 Charities & Non-profit
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BACK-TO-SCHOOL BLUES
JARIR / BACK TO SCHOOL
J. WALTER THOMPSON RIYADH SAUDI ARABIA
D03 Use of Social Platforms
MCDONALD'S - BIG TASTY
MCDONALD'S / BIG TASTY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
E01 Launch / Re-launch
CAREEM BIKE
CAREEM / BIKE
J. WALTER THOMPSON CAIRO EGYPT
A08 Public Sector
DUBAI REAL ESTATE BLOCK CHAIN
DUBAI LAND DEPARTMENT - DUBAI GOVERNMENT / BLOCKCHAIN TECHNOLOGY
PIXONAL Dubai UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE HOUSEWIFI'S
SAUDI TELECOM COMPANY / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
D03 Use of Social Platforms
THE HOUSEWIFI'S
SAUDI TELECOM COMPANY / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A02 Durable Consumer Goods, including Cars
CARRIER - WHO'S THE EXPERT NOW!
MIRACO EGYPT / CARRIER OPTIMAX
J. WALTER THOMPSON CAIRO EGYPT
A01 Fast Moving Consumer Goods
COLOR REHAB
COLORTEK / COLORTEK PAINTS
Y&R DUBAI UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
D03 Use of Social Platforms
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
F02 Low Budget / High Impact Campaign
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
C02 Live Shows / Concerts / Festivals / Exhibitions
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
A02 Durable Consumer Goods, including Cars
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Grand Prix
E01 Launch / Re-launch
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
E02 Sponsorship & Partnerships
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
A07 Corporate Social Responsibility
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON
F01 Integrated Campaign led by Promo & Activation
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON
E02 Sponsorship & Partnerships
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON
C01 Guerrilla Marketing & Stunts
THE DOVE-ONLY SALON
UNILEVER MIDDLE EAST / DOVE BEAUTY BAR
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
A08 Public Sector
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES
F01 Integrated Campaign led by Promo & Activation
ALWALIMAH CHEF SEASON 2
ALWALIMAH BRAND / ENHANCE THE COOKING SKILLS FOR THE WOMEN WHO HAVE PASSION & LOVE FOR COOKING
MAYAR FOODS COMPANY Dammam SAUDI ARABIA
B01 Use of Ambient Media: Small Scale
THE SWEET BOX
THE EGYPTIAN FOOD BANK / FOOD DONATIONS
IMPACT BBDO Cairo EGYPT
F02 Low Budget / High Impact Campaign
BLACK FRIDAY CHALLENGE
KHOURY HOME / HOME APPLIANCES SALE
M&C SAATCHI MENA Beirut LEBANON
B01 Use of Ambient Media: Small Scale
THE GREEN LIGHT
HONDA / HONDA CARS
Y&R DUBAI UNITED ARAB EMIRATES
A07 Corporate Social Responsibility
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
C01 Guerrilla Marketing & Stunts
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
F02 Low Budget / High Impact Campaign
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B05 Use of Technology
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C05 Immersive Customer Experience
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
D03 Use of Social Platforms
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
C01 Guerrilla Marketing & Stunts
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
A07 Corporate Social Responsibility
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
A08 Public Sector
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
B04 Use of Print or Outdoor
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
A07 Corporate Social Responsibility
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES
F01 Integrated Campaign led by Promo & Activation
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES
F02 Low Budget / High Impact Campaign
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
D02 Use of Mobile
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
B01 Use of Ambient Media: Small Scale
KHAIR ALLAH
MCDONALD'S / MCDONALD'S CSR
FP7/CAI Cairo EGYPT