2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A07 Corporate Social Responsibility
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
C01 Guerrilla Marketing & Stunts
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
F02 Low Budget / High Impact Campaign
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
B02 Use of Ambient Media: Large Scale
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
C01 Guerrilla Marketing & Stunts
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
F01 Integrated Campaign led by Promo & Activation
ALWALIMAH CHEF SEASON 2
ALWALIMAH BRAND / ENHANCE THE COOKING SKILLS FOR THE WOMEN WHO HAVE PASSION & LOVE FOR COOKING
MAYAR FOODS COMPANY Dammam SAUDI ARABIA
B01 Use of Ambient Media: Small Scale
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
A09 Charities & Non-profit
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B04 Use of Print or Outdoor
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
D03 Use of Social Platforms
WARRI (AR/VERB): EXPOSE
ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS
Y&R DUBAI UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C01 Guerrilla Marketing & Stunts
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
F02 Low Budget / High Impact Campaign
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A09 Charities & Non-profit
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON
E01 Launch / Re-launch
CAREEM BIKE
CAREEM / BIKE
J. WALTER THOMPSON CAIRO EGYPT
A09 Charities & Non-profit
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
D01 Use of Digital Platforms
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
F01 Integrated Campaign led by Promo & Activation
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
COLOR REHAB
COLORTEK / COLORTEK PAINTS
Y&R DUBAI UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
D03 Use of Social Platforms
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
F02 Low Budget / High Impact Campaign
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
B04 Use of Print or Outdoor
THE FLIPPIN' VIDEO
DUBAI FILM & TV COMMISSION / VIDXB
HUG Dubai UNITED ARAB EMIRATES
A08 Public Sector
DUBAI REAL ESTATE BLOCK CHAIN
DUBAI LAND DEPARTMENT - DUBAI GOVERNMENT / BLOCKCHAIN TECHNOLOGY
PIXONAL Dubai UNITED ARAB EMIRATES
B05 Use of Technology
MILTON-THE GERM-INATOR
FATTAL HOLDING / MILTON STERILISING TABLETS
PIMO Beirut LEBANON
A01 Fast Moving Consumer Goods
TARBOOSH "NEVER GROW UP"
GANDOUR / TARBOOSH "CHOCOLATE MOUSSE"
MINDSHARE LEBANON Beirut LEBANON
C01 Guerrilla Marketing & Stunts
TARBOOSH "NEVER GROW UP"
GANDOUR / TARBOOSH "CHOCOLATE MOUSSE"
MINDSHARE LEBANON Beirut LEBANON
C05 Immersive Customer Experience
TARBOOSH "NEVER GROW UP"
GANDOUR / TARBOOSH "CHOCOLATE MOUSSE"
MINDSHARE LEBANON Beirut LEBANON
B01 Use of Ambient Media: Small Scale
THE GREEN LIGHT
HONDA / HONDA CARS
Y&R DUBAI UNITED ARAB EMIRATES
C05 Immersive Customer Experience
VIRTUAL REALITY STORE
IKEA / VIRTUAL REALITY
TAKELEAP Dubai UNITED ARAB EMIRATES
D02 Use of Mobile
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
F02 Low Budget / High Impact Campaign
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B05 Use of Technology
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C05 Immersive Customer Experience
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A08 Public Sector
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
B04 Use of Print or Outdoor
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BACK-TO-SCHOOL BLUES
JARIR / BACK TO SCHOOL
J. WALTER THOMPSON RIYADH SAUDI ARABIA
VISIT FOR GOD'S SAKE
JORDAN TOURISM BOARD / RELIGIOUS TOURISM CAMPAIGN
MEMAC OGILVY ADVIZE Amman JORDAN
C02 Live Shows / Concerts / Festivals / Exhibitions
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
F02 Low Budget / High Impact Campaign
BLACK FRIDAY CHALLENGE
KHOURY HOME / HOME APPLIANCES SALE
M&C SAATCHI MENA Beirut LEBANON
A01 Fast Moving Consumer Goods
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
C03 Competitions & Promotional Games
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
E01 Launch / Re-launch
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
D03 Use of Social Platforms
MCDONALD'S - BIG TASTY
MCDONALD'S / BIG TASTY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
F02 Low Budget / High Impact Campaign
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B01 Use of Ambient Media: Small Scale
KHAIR ALLAH
MCDONALD'S / MCDONALD'S CSR
FP7/CAI Cairo EGYPT
D02 Use of Mobile
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze