Title
Brand
Product / Service
|
Entrant Company |
Location
|
PR
|
Location
|
Award
|
A01 Fast Moving Consumer Goods
|
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
A02 Durable Consumer Goods, including Cars
|
CAMELPOWER
NISSAN / DESERT LINEUP |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Grand Prix
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE |
J. WALTER THOMPSON BEIRUT |
LEBANON |
|
|
Short List |
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
|
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD |
FP7/RUH Riyadh |
SAUDI ARABIA |
FP7/RUH
Riyadh
|
SAUDI ARABIA
|
Short List |
A06 Public Sector
|
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM |
McCANN INDIA Mumbai |
INDIA |
McCANN HEALTH
New Delhi
|
INDIA
|
Bronze
|
A07 Charities & Non-profit
|
VOICE FOR ALAN
UNHCR / UNHCR - REFUGEE AID |
Y&R DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Silver
|
B02 Business Citizenship / Corporate Responsibility
|
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE |
J. WALTER THOMPSON BEIRUT |
LEBANON |
|
|
Bronze
|
THE LIGHT PIN PROJECT
UNILEVER / OMO |
RÉPUBLIQUE Beirut |
LEBANON |
RÉPUBLIQUE
Beirut
|
LEBANON
|
Short List |
B05 Events & Stunts
|
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Gold
|
ELEGUNS
PPM / N/A |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
Short List |
B07 Sponsorship & Partnerships
|
CAMELPOWER
NISSAN / DESERT LINEUP |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Short List |
B08 Launch / Re-launch
|
CAMELPOWER
NISSAN / DESERT LINEUP |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
B09 Brand Voice & Strategic Storytelling
|
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
C01 Use of Digital in a PR Campaign
|
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
C02 Use of Social in a PR Campaign
|
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
C03 Use of Technology
|
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
D01 Integrated Campaign led by PR
|
NOT BEFORE 18
RDFL / AWARENESS CAMPAIGN |
J. WALTER THOMPSON BEIRUT |
LEBANON |
|
|
Short List |