2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A01 Fast Moving Consumer Goods
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
A02 Durable Consumer Goods, including Cars
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Grand Prix
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
Short List
A06 Public Sector
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai / McCANN HEALTH New Delhi INDIA
Bronze
A07 Charities & Non-profit
VOICE FOR ALAN
UNHCR / UNHCR - REFUGEE AID
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
Short List
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Silver
B02 Business Citizenship / Corporate Responsibility
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Bronze
THE LIGHT PIN PROJECT
UNILEVER / OMO
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
Short List
B05 Events & Stunts
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Gold
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
B07 Sponsorship & Partnerships
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Short List
B08 Launch / Re-launch
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B09 Brand Voice & Strategic Storytelling
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
C01 Use of Digital in a PR Campaign
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
C02 Use of Social in a PR Campaign
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
C03 Use of Technology
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
D01 Integrated Campaign led by PR
NOT BEFORE 18
RDFL / AWARENESS CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List