2018 Winners & Shortlists

• A07 Charities & Non-profit
• YOU'RE YOUR MIRROR
  ADMINISTRATIVE CONTROL AUTHORITY / UNODC / AWARENESS CAMPAIGN
  RACK ADVERTISING AGENCY Giza
  EGYPT
  RACK ADVERTISING AGENCY Giza
  EGYPT

• A01 Fast Moving Consumer Goods
• BE THE COLOUR
  UNILEVER / LIPTON YELLOW LABEL
  DDB DUBAI
  UNITED ARAB EMIRATES
  DDB DUBAI
  UNITED ARAB EMIRATES

• A06 Public Sector
• ONE BOOK FOR PEACE
  INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
  Y&R DUBAI
  UNITED ARAB EMIRATES
  Y&R DUBAI
  UNITED ARAB EMIRATES

• C02 Use of Social in a PR Campaign
• ONE BOOK FOR PEACE
  INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
  Y&R DUBAI
  UNITED ARAB EMIRATES
  Y&R DUBAI
  UNITED ARAB EMIRATES

• B08 Launch / Re-launch
• DUBAI FONT
  THE EXECUTIVE COUNCIL / DUBAI FONT
  Y&R DUBAI
  UNITED ARAB EMIRATES
  Y&R DUBAI
  UNITED ARAB EMIRATES

• B09 Brand Voice & Strategic Storytelling
• FEAR OF FLYING
  ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
  MEMAC OGILVY ADVIZE Amman
  JORDAN
  MEMAC OGILVY ADVIZE Amman
  JORDAN

• D01 Integrated Campaign led by PR
• THE GOLDEN AGE CIRCUS
  TEC / THE GOLDEN AGE CIRCUS
  WEBER SHANDWICK MENA Kuwait City
  KUWAIT
  WEBER SHANDWICK MENA Kuwait City
  KUWAIT

• B02 Business Citizenship / Corporate Responsibility
• BE THE COLOUR
  UNILEVER / LIPTON YELLOW LABEL
  DDB DUBAI
  UNITED ARAB EMIRATES
  DDB DUBAI
  UNITED ARAB EMIRATES

• B06 Celebrity Endorsement
• STING "REMAKE THE BOXER"
  PEPSICO. / STING ENERGY DRINK
  BBDO PAKISTAN Lahore
  PAKISTAN
  BBDO PAKISTAN Lahore
  PAKISTAN

• D02 Costs / Creative Performance PR Campaign
• UNLIKELY DONORS
  DSC / BLOOD DONATION
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• BACK-TO-SCHOOL BLUES
  JARIR / BACK TO SCHOOL
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• B01 Corporate Communication & Reputation Management
• THE CHRONICLES OF OUFA
  EGBANK / EGBANK
  FP7/CAI Cairo
  EGYPT
  FP7/CAI Cairo / GOOD PEOPLE CONTENT Cairo
  EGYPT

• A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
• SLOW TRENDS
  CONNECT / CONNECT BOUNDLESS
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• B10 Content-led Engagement & Marketing
• SLOW TRENDS
  CONNECT / CONNECT BOUNDLESS
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• B04 Media Relations
• CASHING IN ON COMEDY AS CURRENCY FOR MCDONALD'S UAE
  MCDONALD'S UAE / THE SCHNITZEL
  WEBER SHANDWICK MENA Dubai
  UNITED ARAB EMIRATES
  WEBER SHANDWICK MENA Dubai
  UNITED ARAB EMIRATES

• C03 Use of Technology
• THE WOMAN BEHIND THE VEIL
  AL RAJHI BANK / WOMEN'S CARD
  FP7/RUH Riyadh
  SAUDI ARABIA
  FP7/RUH Riyadh
  SAUDI ARABIA

• B05 Events & Stunts
• BRIDAL UNIFORM
  UN WOMEN PAKISTAN / PUBLIC SERVICE
  BBDO PAKISTAN Lahore
  PAKISTAN
  BBDO PAKISTAN Lahore
  PAKISTAN
  Gold

• A02 Durable Consumer Goods, including Cars
• CAMELPOWER
  NISSAN / DESERT LINEUP
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Grand Prix

• B07 Sponsorship & Partnerships
• CAMELPOWER
  NISSAN / DESERT LINEUP
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Silver

• C03 Use of Technology
• POTATOES ON MARS
  CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES
  Short List

• A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• EM KHALIL
  BOU KHALIL SUPERMARKET / CORPORATE
  J. WALTER THOMPSON BEIRUT
  LEBANON
  J. WALTER THOMPSON BEIRUT
  LEBANON
  Short List

• B01 Corporate Communication & Reputation Management
• WE NEED TO TALK
  WORLD YOUTH FORUM / WORLD YOUTH FORUM
  FP7/CAI Cairo
  EGYPT
  FP7/CAI Cairo
  EGYPT

• B05 Events & Stunts
• UNLIKELY DONORS
  DSC / BLOOD DONATION
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• B08 Launch / Re-launch
• CAMELPOWER
  NISSAN / DESERT LINEUP
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Short List

• D01 Integrated Campaign led by PR
• NOT BEFORE 18
  RDFL / AWARENESS CAMPAIGN
  J. WALTER THOMPSON BEIRUT
  LEBANON
  J. WALTER THOMPSON BEIRUT
  LEBANON
  Short List

• D02 Costs / Creative Performance PR Campaign
• DEAD CHILD WALKING
  BRAVE HEART FUND / AWARENESS / DONATIONS
  IMPACT BBDO Beirut
  LEBANON
  IMPACT BBDO Beirut
  LEBANON

• B02 Business Citizenship / Corporate Responsibility
• SKINS OF PEACE
  AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• C01 Use of Digital in a PR Campaign
• SKINS OF PEACE
  AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• B10 Content-led Engagement & Marketing
• THE ANTI-CAMPAIGN CAMPAIGN
  SAUDI MINISTRY OF HEALTH / ANTI-SMOKING
  MINISTRY OF HEALTH SAUDI ARABIA Riyadh
  SAUDI ARABIA
  MINISTRY OF HEALTH SAUDI ARABIA Riyadh
  SAUDI ARABIA

• A01 Fast Moving Consumer Goods
• PROVERBS
  THE COCA-COLA COMPANY / SPRITE
  FP7/CAI Cairo
  EGYPT
  FP7/CAI Cairo
  EGYPT

• B09 Brand Voice & Strategic Storytelling
• PROVERBS
  THE COCA-COLA COMPANY / SPRITE
  FP7/CAI Cairo
  EGYPT
  FP7/CAI Cairo
  EGYPT

• A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
• THE CHRONICLES OF OUFA
  EGBANK / EGBANK
  FP7/CAI Cairo
  EGYPT
  FP7/CAI Cairo / GOOD PEOPLE CONTENT Cairo
  EGYPT

• B07 Sponsorship & Partnerships
• BRIDAL UNIFORM
  UN WOMEN PAKISTAN / PUBLIC SERVICE
  BBDO PAKISTAN Lahore
  PAKISTAN
  BBDO PAKISTAN Lahore
  PAKISTAN
  Short List

• A07 Charities & Non-profit
• VOICE FOR ALAN
  UNHCR / UNHCR - REFUGEE AID
  Y&R DUBAI
  UNITED ARAB EMIRATES
  Y&R DUBAI
  UNITED ARAB EMIRATES
  Short List

• C02 Use of Social in a PR Campaign
• WARRI (AR/VERB): EXPOSE
  ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS
  Y&R DUBAI
  UNITED ARAB EMIRATES
  Y&R DUBAI
  UNITED ARAB EMIRATES

• A06 Public Sector
• DUBAI FONT
  THE EXECUTIVE COUNCIL / DUBAI FONT
  Y&R DUBAI
  UNITED ARAB EMIRATES
  Y&R DUBAI
  UNITED ARAB EMIRATES

• A07 Charities & Non-profit
• SCHOOL HEROES
  UNICEF / BACK TO SCHOOL
  MEMAC OGILVY & MATHER LEBANON Beirut
  LEBANON
  MEMAC OGILVY & MATHER LEBANON Beirut / MEMAC OGILVY & MATHER Dubai
  LEBANON / UNITED ARAB EMIRATES

• B10 Content-led Engagement & Marketing
• STING "REMAKE THE BOXER"
  PEPSICO. / STING ENERGY DRINK
  BBDO PAKISTAN Lahore
  PAKISTAN
  BBDO PAKISTAN Lahore
  PAKISTAN

• A06 Public Sector
• THE ANTI-CAMPAIGN CAMPAIGN
  SAUDI MINISTRY OF HEALTH / ANTI-SMOKING
  MINISTRY OF HEALTH SAUDI ARABIA Riyadh
  SAUDI ARABIA
  MINISTRY OF HEALTH SAUDI ARABIA Riyadh
  SAUDI ARABIA

• B09 Brand Voice & Strategic Storytelling
• THE CHRONICLES OF OUFA
  EGBANK / EGBANK
  FP7/CAI Cairo
  EGYPT
  FP7/CAI Cairo / GOOD PEOPLE CONTENT Cairo
  EGYPT

• B05 Events & Stunts
• VALENTINE'S
  AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
  TBWA\RAAD Beirut
  LEBANON
  TBWA\RAAD Beirut
  LEBANON

• B02 Business Citizenship / Corporate Responsibility
• KHAIR ALLAH
  MCDONALD'S / MCDONALD'S CSR
  FP7/CAI Cairo
  EGYPT
  FP7/CAI Cairo
  EGYPT

• B06 Celebrity Endorsement
• OUR LEBANON
  TOUCH / INDEPENDENCE DAY CAMPAIGN
  J. WALTER THOMPSON BEIRUT
  LEBANON
  J. WALTER THOMPSON BEIRUT
  LEBANON

• A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
• DON'T DRIVE
  TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
  J. WALTER THOMPSON BEIRUT
  LEBANON
  J. WALTER THOMPSON BEIRUT
  LEBANON

• A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• CASHING IN ON COMEDY AS CURRENCY FOR MCDONALD'S UAE
  MCDONALD'S UAE / THE SCHNITZEL
  WEBER SHANDWICK MENA Dubai
  UNITED ARAB EMIRATES
  WEBER SHANDWICK MENA Dubai
  UNITED ARAB EMIRATES

• A01 Fast Moving Consumer Goods
• THE UNPLUGGED COOLERS
  THE COCA-COLA COMPANY / COCA-COLA
  FP7/CAS Casablanca
  MOROCCO
  FP7/CAS Casablanca
  MOROCCO

• B08 Launch / Re-launch
• THE WOMAN BEHIND THE VEIL
  AL RAJHI BANK / WOMEN'S CARD
  FP7/RUH Riyadh
  SAUDI ARABIA
  FP7/RUH Riyadh
  SAUDI ARABIA

• D01 Integrated Campaign led by PR
• YOUR SEAT BELT, YOUR LIFE
  ABDUL LATIF JAMEEL / JAMEEL LEAGUE
  ABDUL LATIF JAMEEL Jeddah
  SAUDI ARABIA
  ABDUL LATIF JAMEEL Jeddah
  SAUDI ARABIA

• C02 Use of Social in a PR Campaign
• SLOW TRENDS
  CONNECT / CONNECT BOUNDLESS
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Bronze

• B05 Events & Stunts
• #SHEDRIVES
  NISSAN SAUDI ARABIA / INSTITUTIONAL
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES