2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Country PR Country Award
A07 Charities & Non-profit
YOU'RE YOUR MIRROR
ADMINISTRATIVE CONTROL AUTHORITY / UNODC / AWARENESS CAMPAIGN
RACK ADVERTISING AGENCY Giza EGYPT RACK ADVERTISING AGENCY Giza EGYPT
A01 Fast Moving Consumer Goods
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES DDB DUBAI UNITED ARAB EMIRATES
A06 Public Sector
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
B08 Launch / Re-launch
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman JORDAN
D01 Integrated Campaign led by PR
THE GOLDEN AGE CIRCUS
TEC / THE GOLDEN AGE CIRCUS
WEBER SHANDWICK MENA Kuwait City KUWAIT WEBER SHANDWICK MENA Kuwait City KUWAIT
B02 Business Citizenship / Corporate Responsibility
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES DDB DUBAI UNITED ARAB EMIRATES
B06 Celebrity Endorsement
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
D02 Costs / Creative Performance PR Campaign
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BACK-TO-SCHOOL BLUES
JARIR / BACK TO SCHOOL
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
B01 Corporate Communication & Reputation Management
THE CHRONICLES OF OUFA
EGBANK / EGBANK
FP7/CAI Cairo EGYPT FP7/CAI Cairo / GOOD PEOPLE CONTENT Cairo EGYPT
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
B10 Content-led Engagement & Marketing
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
B04 Media Relations
CASHING IN ON COMEDY AS CURRENCY FOR MCDONALD'S UAE
MCDONALD'S UAE / THE SCHNITZEL
WEBER SHANDWICK MENA Dubai UNITED ARAB EMIRATES WEBER SHANDWICK MENA Dubai UNITED ARAB EMIRATES
C03 Use of Technology
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
B05 Events & Stunts
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Gold
A02 Durable Consumer Goods, including Cars
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Grand Prix
B07 Sponsorship & Partnerships
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
C03 Use of Technology
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
B01 Corporate Communication & Reputation Management
WE NEED TO TALK
WORLD YOUTH FORUM / WORLD YOUTH FORUM
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B05 Events & Stunts
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
B08 Launch / Re-launch
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
D01 Integrated Campaign led by PR
NOT BEFORE 18
RDFL / AWARENESS CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
D02 Costs / Creative Performance PR Campaign
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
B02 Business Citizenship / Corporate Responsibility
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
C01 Use of Digital in a PR Campaign
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
B10 Content-led Engagement & Marketing
THE ANTI-CAMPAIGN CAMPAIGN
SAUDI MINISTRY OF HEALTH / ANTI-SMOKING
MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA
A01 Fast Moving Consumer Goods
PROVERBS
THE COCA-COLA COMPANY / SPRITE
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B09 Brand Voice & Strategic Storytelling
PROVERBS
THE COCA-COLA COMPANY / SPRITE
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE CHRONICLES OF OUFA
EGBANK / EGBANK
FP7/CAI Cairo EGYPT FP7/CAI Cairo / GOOD PEOPLE CONTENT Cairo EGYPT
B07 Sponsorship & Partnerships
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Short List
A07 Charities & Non-profit
VOICE FOR ALAN
UNHCR / UNHCR - REFUGEE AID
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
Short List
C02 Use of Social in a PR Campaign
WARRI (AR/VERB): EXPOSE
ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
A06 Public Sector
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
A07 Charities & Non-profit
SCHOOL HEROES
UNICEF / BACK TO SCHOOL
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON MEMAC OGILVY & MATHER LEBANON Beirut / MEMAC OGILVY & MATHER Dubai LEBANON / UNITED ARAB EMIRATES
B10 Content-led Engagement & Marketing
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
A06 Public Sector
THE ANTI-CAMPAIGN CAMPAIGN
SAUDI MINISTRY OF HEALTH / ANTI-SMOKING
MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA
B09 Brand Voice & Strategic Storytelling
THE CHRONICLES OF OUFA
EGBANK / EGBANK
FP7/CAI Cairo EGYPT FP7/CAI Cairo / GOOD PEOPLE CONTENT Cairo EGYPT
B05 Events & Stunts
VALENTINE'S
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
TBWA\RAAD Beirut LEBANON TBWA\RAAD Beirut LEBANON
B02 Business Citizenship / Corporate Responsibility
KHAIR ALLAH
MCDONALD'S / MCDONALD'S CSR
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B06 Celebrity Endorsement
OUR LEBANON
TOUCH / INDEPENDENCE DAY CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CASHING IN ON COMEDY AS CURRENCY FOR MCDONALD'S UAE
MCDONALD'S UAE / THE SCHNITZEL
WEBER SHANDWICK MENA Dubai UNITED ARAB EMIRATES WEBER SHANDWICK MENA Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
THE UNPLUGGED COOLERS
THE COCA-COLA COMPANY / COCA-COLA
FP7/CAS Casablanca MOROCCO FP7/CAS Casablanca MOROCCO
B08 Launch / Re-launch
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
D01 Integrated Campaign led by PR
YOUR SEAT BELT, YOUR LIFE
ABDUL LATIF JAMEEL / JAMEEL LEAGUE
ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA
C02 Use of Social in a PR Campaign
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
B05 Events & Stunts
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES