2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A07 Charities & Non-profit
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Silver
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
FAMILY CLOCK
LANDMARK GROUP / CENTREPOINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
D01 Integrated Campaign led by PR
FAMILY CLOCK
LANDMARK GROUP / CENTREPOINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
C01 Use of Digital in a PR Campaign
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
A01 Fast Moving Consumer Goods
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
B09 Brand Voice & Strategic Storytelling
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
Short List
B08 Launch / Re-launch
WHY ARE YOU, YOU?
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
B10 Content-led Engagement & Marketing
THE HISTORY NEVER TOLD
INTERNATIONAL COMMITTEE OF THE RED CROSS / COMMEMORATION
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
B02 Business Citizenship / Corporate Responsibility
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
A06 Public Sector
WE NEED TO TALK
WORLD YOUTH FORUM / WORLD YOUTH FORUM
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
C02 Use of Social in a PR Campaign
SCHOOL HEROES: POP UP SCHOOL
UNICEF / BACK TO SCHOOL
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON MEMAC OGILVY & MATHER LEBANON Beirut / MEMAC OGILVY & MATHER Dubai LEBANON / UNITED ARAB EMIRATES
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman JORDAN
A07 Charities & Non-profit
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
A01 Fast Moving Consumer Goods
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B05 Events & Stunts
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B08 Launch / Re-launch
SYFY - NO END HOUSE SERIES LAUNCH
CHANNEL ZERO SYFY / TV SERIES NO END HOUSE
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
A06 Public Sector
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai / McCANN HEALTH New Delhi INDIA
Bronze
B02 Business Citizenship / Corporate Responsibility
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Bronze
B09 Brand Voice & Strategic Storytelling
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
B02 Business Citizenship / Corporate Responsibility
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
RAINBOW MILK - SHADOW MOM
FRIESLAND CAMPINA / RAINBOW MILK
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
RAINBOW MILK - SHADOW MOM
FRIESLAND CAMPINA / RAINBOW MILK
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
B05 Events & Stunts
SYFY - NO END HOUSE SERIES LAUNCH
CHANNEL ZERO SYFY / TV SERIES NO END HOUSE
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
A06 Public Sector
YOUR SEAT BELT, YOUR LIFE
ABDUL LATIF JAMEEL / JAMEEL LEAGUE
ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA
A07 Charities & Non-profit
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
THE ANTI-CAMPAIGN CAMPAIGN
SAUDI MINISTRY OF HEALTH / ANTI-SMOKING
MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
A07 Charities & Non-profit
NOT BEFORE 18
RDFL / AWARENESS CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
B02 Business Citizenship / Corporate Responsibility
THE 25% LESS COOKBOOK
BRF / SADIA
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
A06 Public Sector
THE SPECIAL SHISHA
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
TBWA\RAAD Beirut LEBANON TBWA\RAAD Beirut LEBANON
B05 Events & Stunts
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
B09 Brand Voice & Strategic Storytelling
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
B02 Business Citizenship / Corporate Responsibility
YOUR SEAT BELT, YOUR LIFE
ABDUL LATIF JAMEEL / JAMEEL LEAGUE
ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA
A07 Charities & Non-profit
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE
OGILVYONE Dubai UNITED ARAB EMIRATES OGILVYONE Dubai UNITED ARAB EMIRATES
B02 Business Citizenship / Corporate Responsibility
THE SPECIAL SHISHA
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
TBWA\RAAD Beirut LEBANON TBWA\RAAD Beirut LEBANON
C02 Use of Social in a PR Campaign
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
B02 Business Citizenship / Corporate Responsibility
THE LIGHT PIN PROJECT
UNILEVER / OMO
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
Short List
A07 Charities & Non-profit
HOW WELL DO YOU KNOW HER?
CIC SAUDI ARABIA / VIDEO FOR A SOCIAL CAUSE
MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman JORDAN
C02 Use of Social in a PR Campaign
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE
OGILVYONE Dubai UNITED ARAB EMIRATES OGILVYONE Dubai UNITED ARAB EMIRATES
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
A07 Charities & Non-profit
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
C02 Use of Social in a PR Campaign
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
WE NEED TO TALK
WORLD YOUTH FORUM / WORLD YOUTH FORUM
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT