2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A07 Charities & Non-profit
YOU'RE YOUR MIRROR
ADMINISTRATIVE CONTROL AUTHORITY / UNODC / AWARENESS CAMPAIGN
RACK ADVERTISING AGENCY Giza EGYPT RACK ADVERTISING AGENCY Giza EGYPT
A01 Fast Moving Consumer Goods
PROVERBS
THE COCA-COLA COMPANY / SPRITE
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B09 Brand Voice & Strategic Storytelling
PROVERBS
THE COCA-COLA COMPANY / SPRITE
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE CHRONICLES OF OUFA
EGBANK / EGBANK
FP7/CAI Cairo EGYPT FP7/CAI Cairo / GOOD PEOPLE CONTENT Cairo EGYPT
B09 Brand Voice & Strategic Storytelling
THE CHRONICLES OF OUFA
EGBANK / EGBANK
FP7/CAI Cairo EGYPT FP7/CAI Cairo / GOOD PEOPLE CONTENT Cairo EGYPT
B01 Corporate Communication & Reputation Management
THE CHRONICLES OF OUFA
EGBANK / EGBANK
FP7/CAI Cairo EGYPT FP7/CAI Cairo / GOOD PEOPLE CONTENT Cairo EGYPT
A06 Public Sector
WE NEED TO TALK
WORLD YOUTH FORUM / WORLD YOUTH FORUM
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B01 Corporate Communication & Reputation Management
WE NEED TO TALK
WORLD YOUTH FORUM / WORLD YOUTH FORUM
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
C02 Use of Social in a PR Campaign
WE NEED TO TALK
WORLD YOUTH FORUM / WORLD YOUTH FORUM
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B02 Business Citizenship / Corporate Responsibility
KHAIR ALLAH
MCDONALD'S / MCDONALD'S CSR
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A06 Public Sector
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai / McCANN HEALTH New Delhi INDIA
Bronze
B09 Brand Voice & Strategic Storytelling
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman JORDAN
C02 Use of Social in a PR Campaign
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman JORDAN
A07 Charities & Non-profit
HOW WELL DO YOU KNOW HER?
CIC SAUDI ARABIA / VIDEO FOR A SOCIAL CAUSE
MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman JORDAN
D01 Integrated Campaign led by PR
THE GOLDEN AGE CIRCUS
TEC / THE GOLDEN AGE CIRCUS
WEBER SHANDWICK MENA Kuwait City KUWAIT WEBER SHANDWICK MENA Kuwait City KUWAIT
A07 Charities & Non-profit
SCHOOL HEROES
UNICEF / BACK TO SCHOOL
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON MEMAC OGILVY & MATHER LEBANON Beirut / MEMAC OGILVY & MATHER Dubai LEBANON / UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
SCHOOL HEROES: POP UP SCHOOL
UNICEF / BACK TO SCHOOL
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON MEMAC OGILVY & MATHER LEBANON Beirut / MEMAC OGILVY & MATHER Dubai LEBANON / UNITED ARAB EMIRATES
B06 Celebrity Endorsement
OUR LEBANON
TOUCH / INDEPENDENCE DAY CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
B02 Business Citizenship / Corporate Responsibility
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
A06 Public Sector
THE SPECIAL SHISHA
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
TBWA\RAAD Beirut LEBANON TBWA\RAAD Beirut LEBANON
B02 Business Citizenship / Corporate Responsibility
THE SPECIAL SHISHA
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
TBWA\RAAD Beirut LEBANON TBWA\RAAD Beirut LEBANON
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
A07 Charities & Non-profit
NOT BEFORE 18
RDFL / AWARENESS CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
D01 Integrated Campaign led by PR
NOT BEFORE 18
RDFL / AWARENESS CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
B10 Content-led Engagement & Marketing
THE HISTORY NEVER TOLD
INTERNATIONAL COMMITTEE OF THE RED CROSS / COMMEMORATION
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
A07 Charities & Non-profit
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
D02 Costs / Creative Performance PR Campaign
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
B09 Brand Voice & Strategic Storytelling
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
C02 Use of Social in a PR Campaign
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
B02 Business Citizenship / Corporate Responsibility
THE LIGHT PIN PROJECT
UNILEVER / OMO
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
Short List
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Bronze
B05 Events & Stunts
VALENTINE'S
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
TBWA\RAAD Beirut LEBANON TBWA\RAAD Beirut LEBANON
A01 Fast Moving Consumer Goods
THE UNPLUGGED COOLERS
THE COCA-COLA COMPANY / COCA-COLA
FP7/CAS Casablanca MOROCCO FP7/CAS Casablanca MOROCCO
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B05 Events & Stunts
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B07 Sponsorship & Partnerships
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Short List
B06 Celebrity Endorsement
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B10 Content-led Engagement & Marketing
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
C02 Use of Social in a PR Campaign
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
A07 Charities & Non-profit
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Silver
B05 Events & Stunts
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Gold
A07 Charities & Non-profit
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
B05 Events & Stunts
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
D02 Costs / Creative Performance PR Campaign
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BACK-TO-SCHOOL BLUES
JARIR / BACK TO SCHOOL
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
A06 Public Sector
THE ANTI-CAMPAIGN CAMPAIGN
SAUDI MINISTRY OF HEALTH / ANTI-SMOKING
MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA
C02 Use of Social in a PR Campaign
THE ANTI-CAMPAIGN CAMPAIGN
SAUDI MINISTRY OF HEALTH / ANTI-SMOKING
MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA
B10 Content-led Engagement & Marketing
THE ANTI-CAMPAIGN CAMPAIGN
SAUDI MINISTRY OF HEALTH / ANTI-SMOKING
MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
Short List