Winners & Shortlists

2018 Winners & Shortlists

Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
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Title Brand Product / Service Entrant Company Location PR Location Award
A06 Public Sector
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE		 Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE		 Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
WARRI (AR/VERB): EXPOSE
ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS		 Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
A06 Public Sector
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT		 Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
B08 Launch / Re-launch
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT		 Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
A07 Charities & Non-profit
VOICE FOR ALAN
UNHCR / UNHCR - REFUGEE AID		 Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
Short List
SCHOOL HEROES
UNICEF / BACK TO SCHOOL		 MEMAC OGILVY & MATHER LEBANON Beirut LEBANON MEMAC OGILVY & MATHER LEBANON Beirut / MEMAC OGILVY & MATHER Dubai LEBANON / UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
SCHOOL HEROES: POP UP SCHOOL
UNICEF / BACK TO SCHOOL		 MEMAC OGILVY & MATHER LEBANON Beirut LEBANON MEMAC OGILVY & MATHER LEBANON Beirut / MEMAC OGILVY & MATHER Dubai LEBANON / UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE		 MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman JORDAN
C02 Use of Social in a PR Campaign
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE		 MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman JORDAN
B07 Sponsorship & Partnerships
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE		 BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Short List
A07 Charities & Non-profit
UNLIKELY DONORS
DSC / BLOOD DONATION		 J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
B05 Events & Stunts
UNLIKELY DONORS
DSC / BLOOD DONATION		 J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
D02 Costs / Creative Performance PR Campaign
UNLIKELY DONORS
DSC / BLOOD DONATION		 J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BACK-TO-SCHOOL BLUES
JARIR / BACK TO SCHOOL		 J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
B05 Events & Stunts
VALENTINE'S
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL		 TBWA\RAAD Beirut LEBANON TBWA\RAAD Beirut LEBANON
A01 Fast Moving Consumer Goods
PROVERBS
THE COCA-COLA COMPANY / SPRITE		 FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B09 Brand Voice & Strategic Storytelling
PROVERBS
THE COCA-COLA COMPANY / SPRITE		 FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B06 Celebrity Endorsement
OUR LEBANON
TOUCH / INDEPENDENCE DAY CAMPAIGN		 J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN		 J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
B02 Business Citizenship / Corporate Responsibility
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN		 J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS		 TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
B10 Content-led Engagement & Marketing
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS		 TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE		 J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
A07 Charities & Non-profit
NOT BEFORE 18
RDFL / AWARENESS CAMPAIGN		 J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
D01 Integrated Campaign led by PR
NOT BEFORE 18
RDFL / AWARENESS CAMPAIGN		 J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
B10 Content-led Engagement & Marketing
THE HISTORY NEVER TOLD
INTERNATIONAL COMMITTEE OF THE RED CROSS / COMMEMORATION		 IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
A07 Charities & Non-profit
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS		 IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
D02 Costs / Creative Performance PR Campaign
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS		 IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
A07 Charities & Non-profit
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE		 OGILVYONE Dubai UNITED ARAB EMIRATES OGILVYONE Dubai UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE		 OGILVYONE Dubai UNITED ARAB EMIRATES OGILVYONE Dubai UNITED ARAB EMIRATES
B02 Business Citizenship / Corporate Responsibility
THE 25% LESS COOKBOOK
BRF / SADIA		 IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CASHING IN ON COMEDY AS CURRENCY FOR MCDONALD'S UAE
MCDONALD'S UAE / THE SCHNITZEL		 WEBER SHANDWICK MENA Dubai UNITED ARAB EMIRATES WEBER SHANDWICK MENA Dubai UNITED ARAB EMIRATES
A06 Public Sector
YOUR SEAT BELT, YOUR LIFE
ABDUL LATIF JAMEEL / JAMEEL LEAGUE		 ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA
B02 Business Citizenship / Corporate Responsibility
YOUR SEAT BELT, YOUR LIFE
ABDUL LATIF JAMEEL / JAMEEL LEAGUE		 ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA
D01 Integrated Campaign led by PR
YOUR SEAT BELT, YOUR LIFE
ABDUL LATIF JAMEEL / JAMEEL LEAGUE		 ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA
A06 Public Sector
THE SPECIAL SHISHA
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL		 TBWA\RAAD Beirut LEBANON TBWA\RAAD Beirut LEBANON
B02 Business Citizenship / Corporate Responsibility
THE SPECIAL SHISHA
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL		 TBWA\RAAD Beirut LEBANON TBWA\RAAD Beirut LEBANON
A07 Charities & Non-profit
HOW WELL DO YOU KNOW HER?
CIC SAUDI ARABIA / VIDEO FOR A SOCIAL CAUSE		 MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman JORDAN
B04 Media Relations
CASHING IN ON COMEDY AS CURRENCY FOR MCDONALD'S UAE
MCDONALD'S UAE / THE SCHNITZEL		 WEBER SHANDWICK MENA Dubai UNITED ARAB EMIRATES WEBER SHANDWICK MENA Dubai UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION		 FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
C02 Use of Social in a PR Campaign
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION		 FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
A01 Fast Moving Consumer Goods
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI		 BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B05 Events & Stunts
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI		 BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B08 Launch / Re-launch
WHY ARE YOU, YOU?
LOUVRE ABU DHABI / INSTITUTIONAL		 TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
C03 Use of Technology
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES		 MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
A01 Fast Moving Consumer Goods
RAINBOW MILK - SHADOW MOM
FRIESLAND CAMPINA / RAINBOW MILK		 EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
RAINBOW MILK - SHADOW MOM
FRIESLAND CAMPINA / RAINBOW MILK		 EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
B05 Events & Stunts
SYFY - NO END HOUSE SERIES LAUNCH
CHANNEL ZERO SYFY / TV SERIES NO END HOUSE		 EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
B08 Launch / Re-launch
SYFY - NO END HOUSE SERIES LAUNCH
CHANNEL ZERO SYFY / TV SERIES NO END HOUSE		 EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES