2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
B02 Business Citizenship / Corporate Responsibility
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
B05 Events & Stunts
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
A01 Fast Moving Consumer Goods
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B05 Events & Stunts
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B09 Brand Voice & Strategic Storytelling
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
C02 Use of Social in a PR Campaign
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BACK-TO-SCHOOL BLUES
JARIR / BACK TO SCHOOL
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
A01 Fast Moving Consumer Goods
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES DDB DUBAI UNITED ARAB EMIRATES
B02 Business Citizenship / Corporate Responsibility
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES DDB DUBAI UNITED ARAB EMIRATES
B07 Sponsorship & Partnerships
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Short List
A07 Charities & Non-profit
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Silver
B05 Events & Stunts
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Gold
A02 Durable Consumer Goods, including Cars
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Grand Prix
B07 Sponsorship & Partnerships
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
B08 Launch / Re-launch
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CASHING IN ON COMEDY AS CURRENCY FOR MCDONALD'S UAE
MCDONALD'S UAE / THE SCHNITZEL
WEBER SHANDWICK MENA Dubai UNITED ARAB EMIRATES WEBER SHANDWICK MENA Dubai UNITED ARAB EMIRATES
B04 Media Relations
CASHING IN ON COMEDY AS CURRENCY FOR MCDONALD'S UAE
MCDONALD'S UAE / THE SCHNITZEL
WEBER SHANDWICK MENA Dubai UNITED ARAB EMIRATES WEBER SHANDWICK MENA Dubai UNITED ARAB EMIRATES
A07 Charities & Non-profit
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
D02 Costs / Creative Performance PR Campaign
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
B02 Business Citizenship / Corporate Responsibility
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
A06 Public Sector
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
B08 Launch / Re-launch
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
A07 Charities & Non-profit
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
B05 Events & Stunts
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
B02 Business Citizenship / Corporate Responsibility
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Bronze
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
FAMILY CLOCK
LANDMARK GROUP / CENTREPOINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
D01 Integrated Campaign led by PR
FAMILY CLOCK
LANDMARK GROUP / CENTREPOINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman JORDAN
C02 Use of Social in a PR Campaign
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman JORDAN
A07 Charities & Non-profit
HOW WELL DO YOU KNOW HER?
CIC SAUDI ARABIA / VIDEO FOR A SOCIAL CAUSE
MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman JORDAN
A06 Public Sector
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai / McCANN HEALTH New Delhi INDIA
Bronze
B02 Business Citizenship / Corporate Responsibility
KHAIR ALLAH
MCDONALD'S / MCDONALD'S CSR
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A07 Charities & Non-profit
NOT BEFORE 18
RDFL / AWARENESS CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
D01 Integrated Campaign led by PR
NOT BEFORE 18
RDFL / AWARENESS CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
A06 Public Sector
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI UNITED ARAB EMIRATES
B06 Celebrity Endorsement
OUR LEBANON
TOUCH / INDEPENDENCE DAY CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
C03 Use of Technology
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
B09 Brand Voice & Strategic Storytelling
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
C01 Use of Digital in a PR Campaign
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
A01 Fast Moving Consumer Goods
PROVERBS
THE COCA-COLA COMPANY / SPRITE
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B09 Brand Voice & Strategic Storytelling
PROVERBS
THE COCA-COLA COMPANY / SPRITE
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A01 Fast Moving Consumer Goods
RAINBOW MILK - SHADOW MOM
FRIESLAND CAMPINA / RAINBOW MILK
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
RAINBOW MILK - SHADOW MOM
FRIESLAND CAMPINA / RAINBOW MILK
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
A07 Charities & Non-profit
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE
OGILVYONE Dubai UNITED ARAB EMIRATES OGILVYONE Dubai UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE
OGILVYONE Dubai UNITED ARAB EMIRATES OGILVYONE Dubai UNITED ARAB EMIRATES
A07 Charities & Non-profit
SCHOOL HEROES
UNICEF / BACK TO SCHOOL
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON MEMAC OGILVY & MATHER LEBANON Beirut / MEMAC OGILVY & MATHER Dubai LEBANON / UNITED ARAB EMIRATES