2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
H01 Integrated Multi-Platform Campaign (Online & Offline)
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI / STOKED Beirut UNITED ARAB EMIRATES / LEBANON
Short List
I03 Storytelling
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI / STOKED Beirut UNITED ARAB EMIRATES / LEBANON
Short List
G02 Branded Tech Offline
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
I01 User Experience (UX)
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
I04 Innovative Use of Technology
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
HAIR UNDER CONTROL CAMPAIGN
UNILEVER MASHREQ / TRESEMME
DIGITAL REPUBLIC Cairo EGYPT KEY FILM Cairo EGYPT
A07 Corporate Social Responsibility
ON BILLION STEP CAMPAIGN
NAHDI PHARMACY / HEALTHCARE
77 MEDIA Jeddah SAUDI ARABIA
E05 Co-Creation & User Generated Content
THE PEOPLE’S UNIFORM
FLYADEAL / AIRLINES
77 MEDIA Jeddah SAUDI ARABIA 77 MEDIA Jeddah SAUDI ARABIA
E04 Influencer / Talent
MIGALO À PARIS
OOREDOO TUNISIA / ENJOY INTERNET
KNSD Tunis Mahrajene TUNISIA
E03 Innovative Use of Social or Community
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B01 Websites
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D Dubai UNITED ARAB EMIRATES
E08 Use of Social Data & Insight
VODAFONE - THE INTERNET IS UNFAIR
VODAFONE EGYPT / DATA
J. WALTER THOMPSON CAIRO EGYPT GOOD PEOPLE FILMS Cairo EGYPT
E06 Real-Time Response
VODAFONE & PEPSICO - FROM CAMPAIGN TO NATIONAL ANTHEM
VODAFONE EGYPT & PEPSICO / WORLD CUP BRAND
J. WALTER THOMPSON CAIRO EGYPT OZ PRODUCTIONS Cairo EGYPT
E07 Community Building / Management
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
E02 Social Purpose
WARRI (AR/VERB): EXPOSE
ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS
Y&R DUBAI UNITED ARAB EMIRATES
A09 Charities & Non-profit
VOICE FOR ALAN
UNHCR / UNHCR - REFUGEE AID
Y&R DUBAI UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI / STOKED Beirut UNITED ARAB EMIRATES / LEBANON
Short List
B02 Microsites
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI / STOKED Beirut UNITED ARAB EMIRATES / LEBANON
D01 Social Video
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI / STOKED Beirut UNITED ARAB EMIRATES / LEBANON
Short List
D02 Interactive Video
WHY ARE YOU, YOU?
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE FOR DIGITAL Amsterdam THE NETHERLANDS
C01 Online Ad
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
D04 Brand / Product Video
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI / STOKED Beirut UNITED ARAB EMIRATES / LEBANON
Bronze
B02 Microsites
WHY ARE YOU, YOU?
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE FOR DIGITAL Amsterdam THE NETHERLANDS
A01 Fast Moving Consumer Goods
THE UNPLUGGED COOLERS
THE COCA-COLA COMPANY / COCA-COLA
FP7/CAS Casablanca MOROCCO
C01 Online Ad
I'M NOT A FAKE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
E02 Social Purpose
VOICE FOR ALAN
UNHCR / UNHCR - REFUGEE AID
Y&R DUBAI UNITED ARAB EMIRATES
E06 Real-Time Response
WARRI (AR/VERB): EXPOSE
ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A02 Durable Consumer Goods, including Cars
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A09 Charities & Non-profit
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D Dubai UNITED ARAB EMIRATES
E04 Influencer / Talent
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
E03 Innovative Use of Social or Community
MCDONALD'S - BIG TASTY
MCDONALD'S / BIG TASTY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
D04 Brand / Product Video
EXPLAIN IT LIKE
SAMSUNG / SAMSUNG DURABLE GOODS
CHEIL WORLDWIDE Istanbul TURKEY
A07 Corporate Social Responsibility
MARRIAGE AGAINST OBSTACLES - SAYIDATY YOUTH AWARENESS CAMPAIGN
SAYIDATY / SAYIDATY ONLINE CAMPAIGN
SAYIDATY Dubai UNITED ARAB EMIRATES SAYIDATY Dubai UNITED ARAB EMIRATES
E05 Co-Creation & User Generated Content
CAIRO REIMAGINED
TAJ CITY / REAL ESTATE
HUG Cairo EGYPT
G02 Branded Tech Offline
THE LIGHT PIN PROJECT
UNILEVER / OMO
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
Short List
E07 Community Building / Management
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI / STOKED Beirut UNITED ARAB EMIRATES / LEBANON
I03 Storytelling
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN DEJAVU Dubai UNITED ARAB EMIRATES
D01 Social Video
SCHOOL HEROES: POP UP SCHOOL
UNICEF / BACK TO SCHOOL
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
I04 Innovative Use of Technology
DAQRI INDUSTRIAL USE OF AUGMENTED REALITY
DEWA / DAQRI HELMET
TAKELEAP Dubai UNITED ARAB EMIRATES TAKELEAP Dubai UNITED ARAB EMIRATES
E02 Social Purpose
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN DEJAVU Dubai UNITED ARAB EMIRATES
Short List
E06 Real-Time Response
TODO HATOZBOT
EDITA / TODO
DIGITAL REPUBLIC Cairo EGYPT
H01 Integrated Multi-Platform Campaign (Online & Offline)
MIGALO À PARIS
OOREDOO TUNISIA / ENJOY INTERNET
KNSD Tunis Mahrajene TUNISIA
D04 Brand / Product Video
VILLANOVA
DUBAI PROPERTIES GROUP / REAL ESTATE DEVELOPMENT
NOMADS Dubai UNITED ARAB EMIRATES
A07 Corporate Social Responsibility
BADER BEL KHEIR- GOODNESS FORWARD
SAYIDATY / SAYIDATY
SAYIDATY Dubai UNITED ARAB EMIRATES SAYIDATY Dubai UNITED ARAB EMIRATES
D01 Social Video
CHANGING THE FACE OF THE UAE
AL FUTTAIM MOTORS / TOYOTA
HUG Dubai UNITED ARAB EMIRATES HUG Dubai UNITED ARAB EMIRATES
E05 Co-Creation & User Generated Content
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS Lahore PAKISTAN
Short List
E03 Innovative Use of Social or Community
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT
INTERESTING TIMES Beirut LEBANON
I03 Storytelling
WHY ARE YOU, YOU?
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE FOR DIGITAL Amsterdam THE NETHERLANDS
G02 Branded Tech Offline
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS Jeddah / PIXEL MOB Beirut SAUDI ARABIA / LEBANON
A02 Durable Consumer Goods, including Cars
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES