2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fast Moving Consumer Goods
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
Bronze
HAIR UNDER CONTROL CAMPAIGN
UNILEVER MASHREQ / TRESEMME
DIGITAL REPUBLIC Cairo EGYPT KEY FILM
Cairo
EGYPT
THE UNPLUGGED COOLERS
THE COCA-COLA COMPANY / COCA-COLA
FP7/CAS Casablanca MOROCCO
A02 Durable Consumer Goods, including Cars
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
Beirut
STOKED
UNITED ARAB EMIRATES
LEBANON
Short List
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A07 Corporate Social Responsibility
MARRIAGE AGAINST OBSTACLES - SAYIDATY YOUTH AWARENESS CAMPAIGN
SAYIDATY / SAYIDATY ONLINE CAMPAIGN
SAYIDATY Dubai UNITED ARAB EMIRATES SAYIDATY
Dubai
UNITED ARAB EMIRATES
BADER BEL KHEIR- GOODNESS FORWARD
SAYIDATY / SAYIDATY
SAYIDATY Dubai UNITED ARAB EMIRATES SAYIDATY
Dubai
UNITED ARAB EMIRATES
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Bronze
SUNTOP TRADITIONAL GAMING BOX
SUNTOP / 40-YEAR ANNIVERSARY
CHEIL KSA Jeddah SAUDI ARABIA
THE SPECIAL SHISHA
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
TBWA\RAAD Beirut LEBANON
ON BILLION STEP CAMPAIGN
NAHDI PHARMACY / HEALTHCARE
77 MEDIA Jeddah SAUDI ARABIA
A09 Charities & Non-profit
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES GREAT GUNS
London
UNITED KINGDOM
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
UNITED ARAB EMIRATES
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE
OGILVYONE Dubai UNITED ARAB EMIRATES
Short List
VOICE FOR ALAN
UNHCR / UNHCR - REFUGEE AID
Y&R DUBAI UNITED ARAB EMIRATES
B01 Websites
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
UNITED ARAB EMIRATES
B02 Microsites
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
Beirut
STOKED
UNITED ARAB EMIRATES
LEBANON
WHY ARE YOU, YOU?
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE FOR DIGITAL
Amsterdam
THE NETHERLANDS
C01 Online Ad
I'M NOT A FAKE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
D01 Social Video
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
Beirut
STOKED
UNITED ARAB EMIRATES
LEBANON
Short List
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
Silver
THE TAXI TO DUBAI
ATLANTIS THE PALM / RESORT ?
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Gold
OUR LEBANON
TOUCH / INDEPENDENCE DAY CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE
Beirut
THE BRIGHTSIDE
Beirut
LEBANON
CHANGING THE FACE OF THE UAE
AL FUTTAIM MOTORS / TOYOTA
HUG Dubai UNITED ARAB EMIRATES HUG
Dubai
UNITED ARAB EMIRATES
CAT PLAY
DUBAI FILM & TV COMMISSION / VIDXB
HUG Dubai UNITED ARAB EMIRATES HUG
Dubai
UNITED ARAB EMIRATES
HOW WELL DO YOU KNOW HER?
CIC SAUDI ARABIA / VIDEO FOR A SOCIAL CAUSE
MEMAC OGILVY ADVIZE Amman JORDAN DEJAVU
Dubai
UNITED ARAB EMIRATES
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON CLANDESTINO FILMS
Beirut
LEBANON
Bronze
THE SPECIAL SHISHA
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
TBWA\RAAD Beirut LEBANON
THE UNPLUGGED COOLERS
THE COCA-COLA COMPANY / COCA-COLA
FP7/CAS Casablanca MOROCCO
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CADILLAC ARABS OF NEW YORK
CADILLAC UAE / CADILLAC
INTERESTING TIMES Beirut LEBANON
SCHOOL HEROES: POP UP SCHOOL
UNICEF / BACK TO SCHOOL
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
FOR EVERY LITTLE WONDER
JOHNSON & JOHNSON / JOHNSON'S
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
D02 Interactive Video
WHY ARE YOU, YOU?
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE FOR DIGITAL
Amsterdam
THE NETHERLANDS
D04 Brand / Product Video
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
Beirut
STOKED
UNITED ARAB EMIRATES
LEBANON
Bronze
THE DOLCE COUNTDOWN
NESTLE ME / NESCAFE DOLCE GUSTO
WUNDERMAN DUBAI UNITED ARAB EMIRATES COLLECTIF ART
Dubai
UNITED ARAB EMIRATES
EXPLAIN IT LIKE
SAMSUNG / SAMSUNG DURABLE GOODS
CHEIL WORLDWIDE Istanbul TURKEY
VILLANOVA
DUBAI PROPERTIES GROUP / REAL ESTATE DEVELOPMENT
NOMADS Dubai UNITED ARAB EMIRATES
TOGETHER TAKEAWAY
MAJID AL FUTTAIM / CORPORATE CAMPAIGN
NOMADS Dubai UNITED ARAB EMIRATES
E02 Social Purpose
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Grand Prix
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN DEJAVU
Dubai
UNITED ARAB EMIRATES
Short List
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
UNITED ARAB EMIRATES
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON
VOICE FOR ALAN
UNHCR / UNHCR - REFUGEE AID
Y&R DUBAI UNITED ARAB EMIRATES
WARRI (AR/VERB): EXPOSE
ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS
Y&R DUBAI UNITED ARAB EMIRATES
E03 Innovative Use of Social or Community
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MCDONALD'S - BIG TASTY
MCDONALD'S / BIG TASTY
LEO BURNETT DUBAI UNITED ARAB EMIRATES