2018 Winners & Shortlists

The Campaign

The creative idea is to put a small child who is like 2 years old and he still can barely speak in the situation of saying "Allah Akbar" during Eid prayers by allowing this to be his first words.

Creative Execution

We had created one video to reach our objective, within a timeline of 2 weeks before and after Eid Al Adha 2017. We used the below social Channels to publish it: - Facebook -Twitter -Instagram -Youtube -LinkedIn Duration: 1 min

We have reached more than: 7 Million people on all our social channels Engagements: 2.5Million Impact: The impact was so much sentiment driven to our social channels, where we saw amazing interactions from people loving the execution, the idea and the strategy behind the video.

We think that this work is not only entertaining but its also adding more value to the life of people in our region. we were able to deliver our message in a fun way especially to the people that are related to Eid al Adha concept.

Our strategy was to create a positive impact and spread all kind of positive energy across the nation. Simple and straight to the point, we were not trying to sell anything we just wanted to add life to life.