Brand | ETISALAT EGYPT |
Product/Service | PREPAID TARIFF |
Entrant | TNA Cairo, EGYPT |
Category | Use of Talent |
Idea Creation
|
TNA Cairo, EGYPT
|
Production
|
HAMA FILM PRODUCTIONS Giza, EGYPT
|
The Campaign
Mohamed Ramadan is one of the most valuable actors in Egypt. He usually portrays the strong macho character.
Creative Execution
There are 7 iconic characters played by Mohamed Ramadan like Almany, Abdo Mota, and Hbeicha to name a few. What if we put them in one short movie to fight against each other.
The ad has more than 23 million views on all across social platforms.
We used Mohamed Ramadan's talent to showcase our message in an entertaining manner.
Mohamed Ramadan played all his famous characters against each other in a short movie to show that Etisalat has the most powerful bundle in Egypt.
Credits
Basel El Deeb |
TNA - DDB Egypt |
Managing Partner & Head of Creative |
Mostafa Sherif |
TNA - DDB Egypt |
Creative Director |
Sevak Der Sarkissian |
TNA - DDB Egypt |
Creative Director |
Hossam Akil |
TNA - DDB Egypt |
Copywriter |
Omar Dawoodl |
TNA - DDB Egypt |
Copywriter |
Ragy Baqy |
TNA - DDB Egypt |
Copywriter |
Hadi El Bagoury |
- |
Director |
Runa El Arian |
- |
Director's Producer |
Ahmed El Morsy |
- |
DOP |
Islam El Banna |
- |
Art Director |
Abir El Ansari |
- |
Stylist |
Mohamed Yahia Moro |
- |
1st Assistant Director |
Salma Soliman |
- |
2nd Assistant Director |
Kholoud Hamed |
- |
Assitant Art Director |
Ahmed Mohyee |
Challenge Casting |
Casting |
Ayman Nassar |
HAMA |
Photographer on set |
Wael Mahfouz |
HAMA |
Shooting board artist |
Hesham Soliman |
HAMA |
Executive Producer |
Tariq Babelly |
HAMA |
Senior Producer |
Hesham Abu Zeid |
HAMA |
Production Manager |
Ahmed Sobhy |
HAMA |
Production Manager |
Khaled Mohsen |
HAMA |
Line Producer |
Mahitab Ayoub |
HAMA |
Post Producer |
Nada Tabie |
Circle Post House |
Post Producer |
Rani Hashish |
Circle Post house |
Editor |
Karim Mira |
Lizard |
Grading |
Mohamed Abdel Hady |
Craft Studio |
VFX |
Aly Fathallah |
- |
Music Composer |
Links
Social Media URL