D01 Use of Brand or Product Integration into a Programme or Platform
|
'CHILLING CONTENT'
GSK / SENSODYNE ADVANCE REPAIR & PROTECT |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
THE SERIES PLACEMENT
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE |
J. WALTER THOMPSON JORDAN Amman |
JORDAN |
MINDSHARE MENA
Amman
|
JORDAN
|
|
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
PUBLICIS MIDDLE EAST
Dubai
MEC MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
ALONGSIDE THE STARS
DU / DU FOOTBALL |
STARCOM Dubai |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
|
LVQR: THE VOICE KIDS
FROMAGERIES BEL / LA VACHE QUI RIT CHEESE |
ZENITH Dubai |
UNITED ARAB EMIRATES |
ZENITH
Dubai
|
UNITED ARAB EMIRATES
|
|
NANA #LIVEFEARLESS ET BEL ARABI
NANA/ SVENSKA CELLULOSA AKTIEBOLAGET / NANA/ FEMININE CARE |
ZENITH Dubai |
UNITED ARAB EMIRATES |
ZENITH
Dubai
|
UNITED ARAB EMIRATES
|
|
D03 Use of Branded Content created for Digital or Social Media
|
MARS MODERN CLASSICS
MARS / MARS |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
|
|
Short List
|
HUMAN KEYBOARD
LENOVO MIDDLE EAST / YOGA BOOK - HALO KEYBOARD |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
|
HOW TO EAT A ZESPRI
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS |
BLUE BARRACUDA DUBAI |
UNITED ARAB EMIRATES |
|
|
|
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN |
HORIZON FCB Dubai |
UNITED ARAB EMIRATES |
|
|
|
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES |
FP7/TUN Tunis |
TUNISIA |
FP7/TUN
Tunis
UM MENA
Tunis
|
TUNISIA
|
Bronze
|
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
HAVAS MEDIA MIDDLE EAST
Dubai
|
UNITED ARAB EMIRATES
|
|
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH |
INITIATIVE MENA Dubai |
UNITED ARAB EMIRATES |
INITIATIVE MENA
Riyadh
|
SAUDI ARABIA
|
|
JOHNSON’S® BABY BLOGGER SERIES
JOHNSON & JOHNSON / BABY WIPES |
J3 MENA Dubai |
UNITED ARAB EMIRATES |
J3 MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA |
BEATTIE + DANE Kuwait |
KUWAIT |
MEC
Kuwait City
|
KUWAIT
|
|
NEWSWORTHY BOOKS
JARIR / BOOKS |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
MEDIACOM
Riyadh
|
SAUDI ARABIA
|
Short List
|
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
|
#POSTWISELY
DU / CORPORATE |
STARCOM Dubai |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
|
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
STARCOM
Riyadh
|
SAUDI ARABIA
|
|
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS |
J. WALTER THOMPSON CAIRO |
EGYPT |
STARCOM
Cairo
|
EGYPT
|
Silver
|
STC - NATIONAL DAY CAMPAIGN
SAUDI TELECOM COMPANY / CORPORATE |
STARCOM Riyadh |
SAUDI ARABIA |
STARCOM
Riyadh
|
SAUDI ARABIA
|
|
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK |
LEO BURNETT Riyadh |
SAUDI ARABIA |
STARCOM
Riyadh
|
SAUDI ARABIA
|
|
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY |
LEO BURNETT Riyadh |
SAUDI ARABIA |
STARCOM
Riyadh
|
SAUDI ARABIA
|
|
TEAM ANGEL WOLF FOR TRIYAS
YAS MARINA CIRCUIT / HEALTH & FITNESS COMMUNITY EVENT |
STARCOM Dubai |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
|
SAMSUNG HER PROGRAM
SAMSUNG GULF ELECTRONICS / GALAXY S7 |
STARCOM Dubai |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
|
BELIEVE IN YOUR POTENTIAL
DU / DU FOOTBALL |
STARCOM Dubai |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
|
CUT IT SHORT
SAMSUNG / E-COMMERCE WEBSITE |
LEO BURNETT JORDAN Amman |
JORDAN |
VIVAKI
Beirut
|
LEBANON
|
|
MAKE DREAMS COME TRUE
NAYOMI / NIGHTWEAR |
VIZEUM Dubai |
UNITED ARAB EMIRATES |
VIZEUM
Dubai
|
UNITED ARAB EMIRATES
|
|
#BETTERWHENSHARED
FROMAGERIES BEL / KIRI |
ZENITH Dubai |
UNITED ARAB EMIRATES |
ZENITH
Dubai
|
UNITED ARAB EMIRATES
|
|
NANA #LIVEFEARLESS
NANA - SCA (SVENSKA CELLULOSA AKTIEBOLAGET) / NANA - FEMININE CARE |
ZENITH Dubai |
UNITED ARAB EMIRATES |
ZENITH
Dubai
|
UNITED ARAB EMIRATES
|
|
E01 Use of Integrated Media
|
#SHOPLESS
SADIA / SADIA FROZEN FOOD |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
|
PASS A SMILE
LAY'S / LAY'S POTATO CHIPS |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Gold
|
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH |
FP7/BEY Beirut |
LEBANON |
FP7/BEY
Beirut
|
LEBANON
|
|
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
MEDIAVEST|SPARK
Dubai
|
UNITED ARAB EMIRATES
|
|
#THISISEGYPT INTERNATIONAL CAMPAIGN
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM |
J. WALTER THOMPSON CAIRO |
EGYPT |
MINDSHARE
Cairo
|
EGYPT
|
|
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS |
J. WALTER THOMPSON CAIRO |
EGYPT |
STARCOM
Cairo
|
EGYPT
|
|
360 JOURNEY
EMIRATES INTEGRATED TELECOMMUNICATION COMPANY-DU / CONSUMER |
STARCOM Dubai |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
|
THE CAMPAIGN THAT NEVER SAW THE LIGHT
SAUDI TELECOM COMPANY / SERVICE APP |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
STARCOM
Riyadh
|
SAUDI ARABIA
|
Silver
|
#POSTWISELY
DU / CORPORATE |
STARCOM Dubai |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
|
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
STARCOM
Riyadh
|
SAUDI ARABIA
|
|
FUTURE OF PREPAID
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
|
COKE ACN
COCA-COLA / COKE RED |
UM7 Cairo |
EGYPT |
UM7
Cairo
|
EGYPT
|
Bronze
|