2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A05 Financial & Business Products & Services, Commercial Public Services
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
HASSA ELIYA (NOW IS MINE)
ZAIN IRAQ / TELECOMMUNICATIONS
J. WALTER THOMPSON BEIRUT LEBANON
A06 Charities, Public Health & Safety, Public Awareness Messages
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Silver
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY
Beirut
LEBANON
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
PLAN B ADVERTISING
Dubai
UNITED ARAB EMIRATES
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
Bronze
DRAW A SMILE
MAJID AL FUTTAIM / SHOPPING MALL
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES MEDIAVEST|SPARK
Dubai
UNITED ARAB EMIRATES
BABY WHISPERER
KING HUSSEIN CANCER FOUNDATION / AWARENESS CAMPAIGN
MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE
Amman
JORDAN
FROM DARKNESS TO LIGHT
THE EGYPTIAN AUTISTIC SOCIETY / AUTISM AWARENESS
MOMENTUM Cairo EGYPT MOMENTUM
Cairo
EGYPT
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY
Riyadh
SAUDI ARABIA
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
#SHOPLESS
SADIA / SADIA FROZEN FOOD
IMPACT BBDO Dubai UNITED ARAB EMIRATES
MAKING SENSE OF DYSLEXIA
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SO THAT BEIRUT REMAINS ALMAZA
BRASSERIE ALMAZAL (PART OF HEINEKEN GROUP) / ALMAZA
STARCOM Beirut LEBANON STARCOM
Beirut
LEBANON
STC - TALLEGHA
SAUDI TELECOM COMPANY / CORPORATE
STARCOM Riyadh SAUDI ARABIA STARCOM
Riyadh
SAUDI ARABIA
B01 Use of Screens
'WHO ARE YOU?'
MARS / SNICKERS
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
FRIENDAGRAM
MONDELÉZ INTERNATIONAL / CADBURY OREO
STARCOM Cairo EGYPT STARCOM
Cairo
EGYPT
B02 Use of Audio Platforms
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE
Beirut
LEBANON
Gold
SPRITE CRICKET STARS
SPRITE / SPRITE
UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
Short List
AL JAY AFDAL “THE BEST IS YET TO COME”
MOBILY / MOBILY
INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA
Dubai
UNITED ARAB EMIRATES
WHAT IF YOUR MOUTH HAD A MIND OF ITS OWN?
MONDELÉZ / TRIDENT
STARCOM Cairo EGYPT STARCOM
Cairo
EGYPT
B03 Use of Print
THE WORLD HAS GONE NUTS
AL RIFAI ROASTERY / AL RIFAI NUTS
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE
Beirut
LEBANON
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Silver
SUN & SAND SPORTS/ SHAZAM-ME
SUN & SAND SPORTS / RETAIL SPORTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES GARAGE366 DMCC
Dubai
UNITED ARAB EMIRATES
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
Gold
FIND A HOME FASTER WITH PROPERTYFINDER
PROPERTYFINDER / PROPERTY WEBSITE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA MEDIACOM
Riyadh
SAUDI ARABIA
Silver
MAKING SENSE OF DYSLEXIA
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE TILTED POSTER
DUBAI HOLDING / SKYRUN
NOMADS Dubai UNITED ARAB EMIRATES
B04 Use of Outdoor
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
LEBANON
'WHO ARE YOU?'
MARS / SNICKERS
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
INFINITE COLORS
AL-JAZEERA PAINTS / PAINTS
AL JAZEERA PAINTS Riyadh SAUDI ARABIA AL JAZEERA PAINTS
Riyadh
SAUDI ARABIA
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Silver
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
TRAFFIC 'JAM'
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
MAKING SENSE OF DYSLEXIA
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B05 Use of Ambient Media: Small Scale
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
Silver
WHAT PEOPLE SAY ABOUT US
ZOOBA EATS / ZOOBA
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
Silver
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Bronze
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES