|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Media Placement
|
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
STOP THE HUNGER
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
PUBLICIS MIDDLE EAST
Dubai
MEC MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT |
MEDIAVEST|SPARK Dubai |
UNITED ARAB EMIRATES |
MEDIAVEST|SPARK
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
THE 1ST EVER GENUINE SOCIAL MEDIA NEWSROOM
MONDELÉZ INTERNATIONAL / CADBURY OREO CHOCOLATE BISCUIT |
MEDIAVEST|SPARK Dubai |
UNITED ARAB EMIRATES |
MEDIAVEST|SPARK
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
JOHNSON’S® BABY BLOGGER SERIES
JOHNSON & JOHNSON / BABY WIPES |
J3 MENA Dubai |
UNITED ARAB EMIRATES |
J3 MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
'WHO ARE YOU?'
MARS / SNICKERS |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A02 Durable Consumer Goods, including Cars
|
HADIA TIME
LENOVO MIDDLE EAST / LENOVO |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
MINDSHARE DUBAI
|
UNITED ARAB EMIRATES
|
Bronze
|
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35 |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A05 Financial & Business Products & Services, Commercial Public Services
|
THE CAMPAIGN THAT NEVER SAW THE LIGHT
SAUDI TELECOM COMPANY / SERVICE APP |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
STARCOM
Riyadh
|
SAUDI ARABIA
|
Grand Prix
|
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A06 Charities, Public Health & Safety, Public Awareness Messages
|
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY |
TBWA\ISTANBUL |
TURKEY |
|
|
Silver
|
|
B02 Use of Audio Platforms
|
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35 |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN |
RÉPUBLIQUE Beirut |
LEBANON |
RÉPUBLIQUE
Beirut
|
LEBANON
|
Gold
|
|
B03 Use of Print
|
NEWSWORTHY BOOKS
JARIR / BOOKS |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
MEDIACOM
Riyadh
|
SAUDI ARABIA
|
Silver
|
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
B04 Use of Outdoor
|
SWITCHED ON
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
B05 Use of Ambient Media: Small Scale
|
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
WHAT PEOPLE SAY ABOUT US
ZOOBA EATS / ZOOBA |
KAIRO Cairo |
EGYPT |
KAIRO
Cairo
|
EGYPT
|
Silver
|
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED |
FP7/CAI Cairo |
EGYPT |
|
|
Silver
|
|
B06 Use of Ambient Media: Large Scale
|
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B08 Use of Stunts
|
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP |
MISFITS Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO |
MEMAC OGILVY & MATHER LEBANON Beirut |
LEBANON |
|
|
Short List |
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
|
C01 Use of Digital Platforms
|
NEWSWORTHY BOOKS
JARIR / BOOKS |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
MEDIACOM
Riyadh
|
SAUDI ARABIA
|
Short List |
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES |
FP7/TUN Tunis |
TUNISIA |
FP7/TUN
Tunis
UM MENA
Tunis
|
TUNISIA
|
Bronze
|
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
C02 Use of Social Platforms
|
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS |
J. WALTER THOMPSON CAIRO |
EGYPT |
STARCOM
Cairo
|
EGYPT
|
Bronze
|
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION |
FP7/CAI Cairo |
EGYPT |
|
|
Gold
|
TWITTERFERENCE
BATELCO / OOKLA SPEEDTEST AWARD |
FP7/BAH Manama |
BAHRAIN |
FP7/BAH
Manama
|
BAHRAIN
|
Bronze
|
THE 1ST EVER GENUINE SOCIAL MEDIA NEWSROOM
MONDELÉZ INTERNATIONAL / CADBURY OREO CHOCOLATE BISCUIT |
MEDIAVEST|SPARK Dubai |
UNITED ARAB EMIRATES |
MEDIAVEST|SPARK
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA |
BEATTIE + DANE Kuwait |
KUWAIT |
MEC
Kuwait City
|
KUWAIT
|
Short List |
HUMAN KEYBOARD
LENOVO MIDDLE EAST / YOGA BOOK - HALO KEYBOARD |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
C03 Use of Technology
|
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
LITTLE CHORTI
OILIBYA / MOBILE APP |
MEMAC OGILVY LABEL Tunis |
TUNISIA |
|
|
Short List |
|
D01 Use of Brand or Product Integration into a Programme or Platform
|
'CHILLING CONTENT'
GSK / SENSODYNE ADVANCE REPAIR & PROTECT |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
D02 Use of Co-Creation & User Generated Content
|
FANS COME FIRST
VODAFONE / TELECOMMUNICATION |
J. WALTER THOMPSON CAIRO |
EGYPT |
MEC GLOBAL
Cairo
|
EGYPT
|
Bronze
|
|
D03 Use of Branded Content created for Digital or Social Media
|
NEWSWORTHY BOOKS
JARIR / BOOKS |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
MEDIACOM
Riyadh
|
SAUDI ARABIA
|
Short List |
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS |
J. WALTER THOMPSON CAIRO |
EGYPT |
STARCOM
Cairo
|
EGYPT
|
Silver
|
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES |
FP7/TUN Tunis |
TUNISIA |
FP7/TUN
Tunis
UM MENA
Tunis
|
TUNISIA
|
Bronze
|
MARS MODERN CLASSICS
MARS / MARS |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
E01 Use of Integrated Media
|
THE CAMPAIGN THAT NEVER SAW THE LIGHT
SAUDI TELECOM COMPANY / SERVICE APP |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
STARCOM
Riyadh
|
SAUDI ARABIA
|
Silver
|
PASS A SMILE
LAY'S / LAY'S POTATO CHIPS |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Gold
|
COKE ACN
COCA-COLA / COKE RED |
UM7 Cairo |
EGYPT |
UM7
Cairo
|
EGYPT
|
Bronze
|