2014 Winners & Shortlists

MOBILIZING THE 12TH MAN

Gold

Case Film

Presentation Board

Client/BrandC. S. HAMMAM-LIF
Product/ServiceFOOTBALL CLUB
EntrantMEMAC OGILVY LABEL TUNISIA Tunis , TUNISIA
Type of EntryOutdoor: Ambient
CategoryInteractive Outdoor Experiences
Entrant Company MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Advertising Agency MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Advertising Agency 2 OGILVYACTION TUNISIA Tunis, TUNISIA

Execution

For security reasons, the Tunisian Government decided that all Football League games would be played without any audience. To help Hammam-Lif Football Club fans to support their team, we placed 40 speakers in the stadium during the game. The fans could therefore support the players via The 12th Man mobile app. The app connects users to the speakers and allow them to cheer for their team while watching the game live on TV. The more fans press on the sound icons, the louder the sound in the stadium. The 12th Man app integrated the 2 most popular screens (TV and Mobile) during a Live Event, enriching 91.300 fans' football experience.

Credits

Name Position
Nicolas Courant Executive Creative Director
Mehdi Lamloum/Sascha Kuntze Copywriter
Gerald Heraud/Leo Ehrlich/Alexandre Chaulet/Niv Banhiamad/Yosri Mimouna Art Director
Mouna Ben Hammouda Account Supervisor
Fadhel Ben Hamza Advertiser's Supervisor
David Zellerford/Imed Marzouk/Bedis Benamor/Doug Scott Producer
OgilvyEntertainment/Atelier 216 Additional company