2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A08 Cars & Automotive Services
KANGAROO
MERCEDES-BENZ EGYPT / B-CLASS WITH INTEGRATED CHILD SEAT
IMPACT BBDO Cairo EGYPT
A12 Publications & Media
CULTURE
QF RADIO / EDUCATIONAL AND INFORMATIVE PROGRAMS
TBWA\QATAR Doha QATAR
A02 Drinks (Alcoholic & Non-Alcoholic)
BUILDING BRAINS
CANDIA / HEALTHY AND NUTRITIOUS MILK
SPIRIT Beirut LEBANON
A15 Commercial Public Services
CAN
LAVAJET / RECYCLING
SPIRIT Beirut LEBANON
A16 Corporate Image
FCB PLAYERS
QATAR FOUNDATION / EDUCATION, SCIENCE, RESEARCH AND COMMUNITY DEVELOPMENT
TBWA\QATAR Doha QATAR
A04 Home Appliances & Furnishings, Home Electronics & Audio-Visual
CARPETS
DE'LONGHI / AIR PURIFIER
DRIVE DENTSU Beirut LEBANON
D03 Special Build
YASA EXCUSES KILL
YASA LEBANON / A17
GREY MENA Dubai UNITED ARAB EMIRATES
B01 Foods
BALLOON FIGHT
SWEETS OF OMAN / CHIKO MILKY CHEWING CANDIES
FP7/MCT Muscat OMAN
B05 Cosmetics & Beauty, Toiletries & Pharmacy
DIGEST IT ALL
NOVARTIS / SPASMO-CANULASE
MEMAC OGILVY & MATHER Cairo EGYPT
D06 Transit
YOU’RE GOING TO NEED ALL THE HELP YOU CAN GET
BUCKLE UP IN THE BACK / ROAD SAFETY AWARENESS
GYRO Dubai UNITED ARAB EMIRATES
B13 Banking, Investment & Insurance
OMANI CASTLE
NATIONAL BANK OF OMAN / 40TH ANNIVERSARY CELEBRATION
PARAGON INTERNATIONAL Muscat OMAN
B04 Home Appliances & Furnishings, Home Electronics & Audio-Visual
STAR WARS
XCITE/ALGHANIM ELECTRONICS / WANSA HOME THEATRE
IMPACT & ECHO BBDO Safat KUWAIT
Short List
B15 Commercial Public Services
KING KONG
VIVA BAHRAIN / 4G LTE
MEMAC OGILVY & MATHER Manama BAHRAIN
B08 Cars & Automotive Services
ABANDONED STUFFED TOY
ALGHANIM MOTORS / HONDA
IMPACT & ECHO BBDO Safat KUWAIT
B11 Entertainment & Leisure
QUIET FAR AWAY
ALGHANIM MOTORS / HONDA MARINE ENGINE
IMPACT & ECHO BBDO Safat KUWAIT
B17 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
MICROPHONE
WATANIYA TELECOM / ENVIRONMENTAL AWARENESS
IMPACT & ECHO BBDO Safat KUWAIT
D01 Non-standard In-store and Indoor Advertising
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / HAIR SALON APRON
IMPACT & ECHO BBDO Safat KUWAIT
Short List
C02 Adapted Indoor Posters
WE NAILED IT.
SACO HARDWARE STORES / BOSCH IXO SCREW DRIVER
BOLD CREATIVE BOUTIQUE Riyadh SAUDI ARABIA
D04 Live Advertising and Events
THE FINAL COUNTDOWN
YMC / MOVING GUESTS TO THE GRANDSTANDS
HARIZ ME UNITED ARAB EMIRATES
B09 Retail Stores, Restaurants & Fast Food Outlets
BANANA
ROSA MEXICANO / RESTAURANT
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
D08 Non-Formatted Digital Outdoor
TOMORROW, TODAY
AUDI / AUDI FUTURE TECHNOLOGIES
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B03 Household
BROWN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
Short List
B12 Publications & Media
CLINTON
AN-NAHAR / AN-NAHAR ONLINE
IMPACT BBDO Beirut LEBANON
Short List
A05 Cosmetics & Beauty, Toiletries & Pharmacy
ANGRY BOSS
BAYER MIDDLE EAST / ASPIRIN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B02 Drinks (Alcoholic & Non-Alcoholic)
CRAZY COCK WHISKY
AL RAMA / WHISKY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A09 Retail Stores, Restaurants & Fast Food Outlets
JUMP
HARVEY NICHOLS / HARVEY NICHOLS
FP7/DXB Dubai UNITED ARAB EMIRATES
C01 Adapted Billboards and Outdoor posters
WHAT IF A BILLBOARD MADE THE NEWS?
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
D07 Digital Screens
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES
E01 Integrated Campaigns Led by Outdoor
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
Short List
A03 Household
FLY
FOOD & DRUG CORPORATION / VAPE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
D02 Small Scale Special Solutions
BUCKLE UP WITH PRIDE
MAS HOLDING / ROAD SAFETY CAMPAIGN
AGENCY 222 Doha QATAR
Bronze
D05 Interactive Outdoor Experiences
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
A17 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
WOMEN CANNOT
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
A11 Entertainment & Leisure
27 YEARS
LA LIBANAISE DES JEUX / LOTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
B06 Clothing, Footwear & Accessories
GUESS WHO
EYEZONE / EYEWEAR
BPG BATES Dubai UNITED ARAB EMIRATES
Silver
A01 Foods
APEMAN
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
GRANDMA
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B06 Clothing, Footwear & Accessories
GUESS WHO
EYEZONE / EYEWEAR
BPG BATES Dubai UNITED ARAB EMIRATES
Silver
A11 Entertainment & Leisure
BOSS
LA LIBANAISE DES JEUX / LOTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
A17 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
WOMEN NEED TO
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
A03 Household
COCKROACH
FOOD & DRUG CORPORATION / VAPE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
C01 Adapted Billboards and Outdoor posters
THE HERO OF ALL BILLBOARDS
ARABIAN AUTOMOBILES / NISSAN PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A09 Retail Stores, Restaurants & Fast Food Outlets
UNTIE
HARVEY NICHOLS / HARVEY NICHOLS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
B02 Drinks (Alcoholic & Non-Alcoholic)
CRAZY COCK WHISKY 2
AL RAMA / WHISKY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B11 Entertainment & Leisure
LOVE
LA LIBANAISE DES JEUX / LOTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A05 Cosmetics & Beauty, Toiletries & Pharmacy
UPSET WIFE
BAYER MIDDLE EAST / ASPIRIN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B12 Publications & Media
PUTIN
AN-NAHAR / AN-NAHAR ONLINE
IMPACT BBDO Beirut LEBANON
Short List
B05 Cosmetics & Beauty, Toiletries & Pharmacy
THE DARK SIDE
EVAPHARMA / FLIX
KAIRO Cairo EGYPT
A02 Drinks (Alcoholic & Non-Alcoholic)
SMILE
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
C02 Adapted Indoor Posters
PAINLESS
KAYA SKIN CLINIC / LASER HAIR REMOVAL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES