2014 Winners & Shortlists

Execution

Sanctuary Asia wanted to reach out to the young and impressionable minds of the region and sensitize them against animal cruelty. The organisation was looking for a big intervention before the start of Dubai Shopping Festival. We created an activation platform that showcases intricately designed sculptures of popular fashion accessories. These sculptures were designed by renowned sculptors, in a way to cast a shadow of the animal that was abused to create the particular fashion product. We installed these interactive sculptures in topical places like malls, schools, galleries and office atriums.