| Brand | BEIERSDORF MENA |
| Product/Service | NIVEA MEN SHAVING GEL |
| Entrant | MOMENTUM MENA Dubai, UNITED ARAB EMIRATES |
| Category | Live Advertising and Events |
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Entrant Company
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MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
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Execution
For the re-launch of NIVEA MEN Shaving Gel, we hired a high-end local barber shop. We placed secret cameras, a professional barber, and enough swords, daggers, hunting knives, axes and meat cleavers to demonstrate that you can shave with any blade… that all you really need is a good shaving gel. The sight of scary blades led customers to leap off of their chairs, scream at the barber… but at the end of the day, all of them got the message in a pretty unforgettable way.
Credits
| Paul Banham |
Executive Creative Director |
| Amit Ranjan/Dinesh Tharippa |
Creative Director |
| Amit Ranjan |
Copywriter |
| Dinesh Tharippa/Paul Banham |
Art Director |
| Deblina Gupta |
Account Supervisor |
| Dolly Saidy/Mario Atallah |
Producer |
| Racha El Saadaoui |
Account Manager |
| Tahaab Rais/Head Of Insights And Strategy/Aakriti Goel/Digital Strategist |
Planner |