| Brand | DAMAN |
| Product/Service | BREAST CANCER AWARENESS |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Small Scale Special Solutions |
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Entrant Company
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FP7/DXB Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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FP7/DXB Dubai, UNITED ARAB EMIRATES
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Execution
PROMOTIONAL GIVEAWAY
During the Breast Cancer Awareness month, we handed out 500 hand-made Calendars at a special event attended by over 5,000 local women. The Calendar powerfully demonstrated what can happen if you put off, delay or simply forget to do the one thing that is proven to beat Breast Cancer - Regularly Self Check. Perhaps, the only 2014 calendar that stopped after three months - to remind women that life can be cut short just as easily.
Credits
| Paul Banham |
Executive Creative Director |
| Amit Ranjan |
Creative Director |
| Amit Ranjan |
Copywriter |
| Joseph Alipio |
Art Director |
| Deblina Gupta/Ali Faraag |
Account Supervisor |
| Racha El Saadaoui |
Account Manager |
| Tahaab Rais/Head Of Insights And Strategy/Callie Dickens/Strategic Planner |
Planner |