| Brand | LEBANESE RED CROSS |
| Product/Service | BLOOD DONATION |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages |
|
Entrant Company
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
English Translation of Main Headlines
With the growing levels of conflict and instability in Lebanon and the region, blood donation messages have become a blind spot.
To shake people out of their indifference, we used a colloquial expression they relate to, to form the red cross.
The message “Eza Endak Dam” literally translates to, “If you have blood” but is used in our colloquial dialect to also mean, “If you have an ounce of humanity”, always to trigger an act and provoke a reaction.
With one line we are conveying two meanings that work together: If you have blood and an ounce of humanity, donate.
Credits
| Fadi Yaish |
Executive Creative Director |
| Sarah Berro : Executive Creative Writer |
Copywriter |
| Mustafa Kawtharani/Bana Salah : Senior Creative Designers |
Art Director |
| Clarisse Mar Wai May : Executive Integrated Producer |
Art Buyer |
| Nayla Mouawad |
Account Supervisor |
| Ayad El Mounzer |
Advertiser's Supervisor |