2014 Winners & Shortlists

Execution

We set up activation stands in 8 Fitness First gyms and major Malls across the UAE and invited women to write personal messages about how beautiful a friend or loved one is. Every message was hand written on an Origami Dove bird and delivered to their friend via our Facebook page. We selected over 50 women to have their messages personally delivered to their homes or offices along with a gift from Dove and an additional 13 women had their own personal billboards created to show to their friends, and the country, just how beautiful they really are. Women across the UAE realized something about themselves that they never thought of before. Dove got their message out to thousands of women that they are more beautiful than they think and this small but powerful gesture was shared by almost 3million people across social media channels.