| Brand | MARS |
| Product/Service | MALTESERS |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Non-standard In-store and Indoor Advertising |
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Entrant Company
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IMPACT BBDO Beirut, LEBANON
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Advertising Agency
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IMPACT BBDO Beirut, LEBANON
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Execution
LIGHTNESS IS THE KEY BRAND CHARACTERISTIC AND ASSET. THE IDEA IS TO SHOW THE PEOPLE THROUGH AMBIENT ADVERTISING THE CONTRAST OF LIGHT VERSUS HEAVY. SIMPLE. WE TOOK AN OBJECT THAT IS ALWAYS ANTICIPATED TO BE HEAVY AND THAT LOOKS LIKE A MALTESER, A BOWLING BALL. BY REPLACING SOME BALLS IN THE 2 MOST POPULAR BOWLING LOCATIONS WITH PLASTIC EMPTY ONES AND BRANDING THEM WITH OUR TAGLINE, WE LET THE PEOPLE INSTANTLY FEEL THE DIFFERENCE THROUGH THEIR LIFT.
Credits
| Walid Kanaan |
Chief Creative Officer |
| Chris Jabre |
Copywriter |
| Jad Maalouf |
Art Director |
| Roula Safi |
Account Supervisor |
| Partamian |
Producer |
| Yara Berjawi |
Account Manager |