2014 Winners & Shortlists

TURN ON HAPPY

BrandK9 FRIENDS
Product/ServiceADOPTION
EntrantSAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
CategorySmall Scale Special Solutions
Entrant Company SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
Advertising Agency SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES

Execution

We produced stickers of dogs up for adoption. We stuck them on car windows, replacing the dogs’ tails with windscreen wipers. We instructed people to turn on their wipers. Just as simple as calling the number on the dog tag, and adopting a dog.

Credits

Name Role
Richard Copping Executive Creative Director
Milad Issa Copywriter
Daniel Botezatu/Raja Rizkallah Art Director
Daniel Botezatu Photographer
Nina Cherian/Uthaman Chamandi Art Buyer
Malavika Rao Planner