| Brand | RENAULT |
| Product/Service | CAPTUR |
| Entrant | JWT, MOROCCO |
| Category | Transit |
|
Entrant Company
|
JWT, MOROCCO
|
|
Advertising Agency
|
JWT, MOROCCO
|
|
Advertising Agency 2
|
SHARE PYXICOM Casablanca, MOROCCO
|
Execution
We launched a disguised car where the brand is hidden, in the streets, it had light reflection effect rolling in Casablanca randomly. To amplify the viral effect, we first posted homemade videos showing young people playing football in the street when suddenly the car goes by them. We, then asked people to take videos of the car, to post on our campaign website and guess which brand it is.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Fady Chamaa |
Executive Creative Director |
| Faycal Rettali |
Creative Director |
| Marouane El Hanafi |
Art Director |
| Mehdi Bendid |
Photographer |
| Zakaria Chelouati |
Account Supervisor |
| Hazem Kaddour |
Advertiser's Supervisor |
| Ahmed Soltan |
Producer |
| Achraf Lemnini |
Account Manager |
| Hazem Kaddour |
Planner |