| Brand | COCA-COLA |
| Product/Service | COCA-COLA |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | Non-standard In-store and Indoor Advertising |
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Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Execution
When we were tasked with promoting a Buy 1 get 1 free offer for Coke we decided to take it to the extreme.
Using secret shoppers we followed customers who picked up our BOGOF deal and mimicked their entire shop. When they got to the check out and scanned the Coke deal we surprised them with a live band, confetti and celebration, presenting them with not just a BOGOF on Coke, but their entire shopping trolley again, for FREE!
Credits
| Robin Smith |
Executive Creative Director |
| Ben Knight |
Creative Director |
| Naresh Kumar |
Copywriter |
| Leila Katrib/Chris Hart/Logan Allanson |
Art Director |
| Kris Balerite |
Illustrator |
| Alexandra Saade/Razan Jalloul |
Account Supervisor |
| Tarek Shawki/Lisa Saunders |
Account Manager |