2014 Winners & Shortlists

Execution

From November 15 to December 31, the event took place at various outdoor and indoor locations where people get active. We started at the Dubai Women’s Run at the Meydan Race Course and every part of the experience was tailored to show how calcium-containing KLIM could unlock freedom of movement and so much more, in keeping with KLIM's platform of Lock Calcium, Unlock Freedom. First, KLIM smoothies were served to prepare and strengthen the participants’ bones for the Challenge. Then, our bone-tracking and motion-sensor device completed a full body scan of the participant. After his/her skeleton appeared on the screen, the participant played a 60-second augmented reality game to catch KLIM items via the skeleton. Participants uploaded videos of their gameplay on KLIM’s Facebook page and won prizes for completing the challenge. Other hotspots included The Walk at JBR, Marina Mall Abu Dhabi and Dubai and Ibn Batuta Mall.