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THE FINAL COUNTDOWN
Brand
YMC
Product/Service
MOVING GUESTS TO THE GRANDSTANDS
Entrant
HARIZ ME, UNITED ARAB EMIRATES
Category
Live Advertising and Events
Entrant Company
HARIZ ME, UNITED ARAB EMIRATES
Advertising Agency
HARIZ ME, UNITED ARAB EMIRATES
Execution
Across the race series the world’s cameras are showing half empty grandstands across the 3 day event. The agency ran activations and competitions that
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