YOU’RE GOING TO NEED ALL THE HELP YOU CAN GET
Brand | BUCKLE UP IN THE BACK |
Product/Service | ROAD SAFETY AWARENESS |
Entrant | GYRO Dubai, UNITED ARAB EMIRATES |
Category | Transit |
Entrant Company
|
GYRO Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
GYRO Dubai, UNITED ARAB EMIRATES
|
Execution
With still no laws enforcing backseat passengers to wear a seatbelt in the UAE we were asked by Buckle Up In The Back - a UAE non profit organization to educate residents on the importance of wearing seatbelts.
After conducting a survey in partnership with YouGov we produced these step by step instructions of how to deal with the consequences of not Buckling Up and placed them in the back of Taxis and rental cars across the UAE.
The campaign ran in February 2014.
Credits
Gui Rangel |
Executive Creative Director |
Neil Harrison |
Copywriter |
Charlotte Morand |
Art Director |
Moses Anthony |
Illustrator |
Anna Start |
Account Manager |
Mark Haycock |
Planner |