2014 Winners & Shortlists

Execution

Teks cards were a popular story telling medium that our audience grew up with in The Philippines. We created our own - drawn by an authentic Fillipino illustrator and printed on the exact type of paper as the original cards. On it was an inspirational story that invited our audience to submit their own story to us - about why they left the Philippines and why they yearn to come home. At key locations around the UAE, these were handed out to the audience in the form of perforated cardboard flyers. People tore them into tiny cards kept them as collectibles, while 600 people took the time to tell their personal stories in a live teks-drawing station.