| Brand | SAMSUNG |
| Product/Service | SAMSUNG GALAXY YOUNG |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Transit |
|
Entrant Company
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
|
Media Agency
|
STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
|
Execution
Our Samsung Young Folk’s Home Emergency Response Van
would wait for someone to request an intervention on behalf of a friend who still used a feature phone.
It would then go to the appropriate (and often busy cafe's) public location, where the Van Crew would escort the feature phone user into the Van for treatment.
The fully-branded Van drove traffic to the Samsung
Facebook page.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Peter Bidenko/Andre Nassar |
Executive Creative Director |
| Nabil Rashid/Rafael Augusto |
Creative Director |
| Sunny Deo/Zaid Alwan |
Copywriter |
| Rafael Augusto |
Art Director |
| Celine Zabad |
Account Supervisor |
| Abdo Chlala |
Advertiser's Supervisor |
| Rayane Smayra |
Producer |
| Roy Khattar |
Account Manager |
| Nic Chidiac/Ivanka Fernandes/Ali Marashi |
Planner |