2014 Winners & Shortlists

CLEAN AFRICA

BrandCLEAN AFRICA
Product/ServiceCLEANING AND LAUNDRY SERVICES
EntrantGOLO ADVERTISING AGENCY Maputo, MOZAMBIQUE
CategorySpecial Build
Entrant Company GOLO ADVERTISING AGENCY Maputo, MOZAMBIQUE
Advertising Agency GOLO ADVERTISING AGENCY Maputo, MOZAMBIQUE

Execution

IDEA Clothing was hanged on poles in the city streets. This were untidy clothes (faded, stained and spoiled) washed in a bad way and put to dry anywhere, focusing with humour the everyday cleaning delivery by someone not professional. A poster near the clothes suggests the Clean Africa services: 'Leave the cleaning to professionals'.

English Translation of Main Headlines

Leave the cleaning to professionals.

Credits

Name Role
Thiago Fonseca Chief Creative Officer
Thiago Fonseca Executive Creative Director
Thiago Fonseca Creative Director
Kinha Fonseca Copywriter
Braga Junior Art Director
Thiago Fonseca Photographer
Sandra Guedes Account Supervisor