| Brand | RED BULL |
| Product/Service | RED BULL X-FIGHTERS |
| Entrant | LOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Transit |
|
Entrant Company
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LOWE MENA Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
LOWE MENA Dubai, UNITED ARAB EMIRATES
|
Execution
Attention grabbing for sale signs were placed on high end sports cars across Dubai, putting them up for sale for a ridiculously low price to generate awareness that Red Bull X-fighters was coming to Town
Credits
| Mounir Harfouche |
Chief Creative Officer |
| Mark Lewis |
Executive Creative Director |
| Mark Lewis |
Creative Director |
| Joshua Newnes |
Copywriter |
| Simon Reid |
Art Director |
| Elie Azzam Azzam Audiovisual Artist |
Photographer |
| Roland Charbel |
Account Supervisor |
| Dana Al Azem |
Account Manager |