THE XXXL RED BULL X-FIGHTERS MASSAGE CARDS
| Brand | RED BULL |
| Product/Service | ENERGY DRINK |
| Entrant | LOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Small Scale Special Solutions |
|
Entrant Company
|
LOWE MENA Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
LOWE MENA Dubai, UNITED ARAB EMIRATES
|
Execution
Replicating the trademark massage parlour cards that are found on just about every car around the city, the XXXL Red Bull X-Fighters Massage Cards communicated the 18,000 tickets that were up for sale for the upcoming Red Bull X-Fighters Motocross event. It used the same tacky designs, but with services linked to Red Bull X-Fighters moves: The 360. The Lazy Boy. The Can Can. The No-Hander. The result was 18,000 happy endings at Red Bull X-Fighters Dubai.
Credits
| Mounir Harfouche |
Chief Creative Officer |
| Mark Lewis |
Executive Creative Director |
| Mark Lewis |
Creative Director |
| Joshua Newnes |
Copywriter |
| Carl Lundqvist/Simon Reid |
Art Director |
| Elie Azzam Azzam Audiovisual Artist |
Photographer |
| Roland Charbel |
Account Supervisor |
| Dana Al Azam |
Account Manager |