2014 Winners & Shortlists

AIR GUITAR GLASS

BrandRED BULL
Product/ServiceRED BULL SOUND CLASH
EntrantLOWE MENA Dubai, UNITED ARAB EMIRATES
CategoryNon-standard In-store and Indoor Advertising
Entrant Company LOWE MENA Dubai, UNITED ARAB EMIRATES
Advertising Agency LOWE MENA Dubai, UNITED ARAB EMIRATES

Execution

The air guitar glass was distributed in specific Red Bull outlets to create awareness about the Sound Clash Event

Credits

Name Role
Mounir Harfouche Chief Creative Officer
Mark Lewis Executive Creative Director
Mark Lewis Creative Director
Joshua Newnes Copywriter
Simon Reid/Ben Ali Souheil Art Director
Roland Charbel Account Supervisor
Dana Al Azem Account Manager