| Brand | FRIENDS OF CANCER PATIENTS |
| Product/Service | PUBLIC SERVICE - SKIN CANCER AWARENESS |
| Entrant | JWT DUBAI, UNITED ARAB EMIRATES |
| Category | Special Build |
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Entrant Company
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JWT DUBAI, UNITED ARAB EMIRATES
|
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Advertising Agency
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JWT DUBAI, UNITED ARAB EMIRATES
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Execution
In this outdoor execution for skin cancer awareness, young people were made part of the message. Especially designed tabletops featured a close-up picture of human skin. These were left exposed to university students, who naturally damaged them.
After a month, a sticker was placed on the tables, revealing a message that the students themselves helped to create: “If You Think This Is Bad, Look Up Skin Cancer.”
Credits
| Ramsey Naja |
Chief Creative Officer |
| Seyoan Vela |
Executive Creative Director |
| Michael Fillon |
Creative Director |
| Michael Fillon |
Copywriter |
| Shine Km |
Art Director |
| Jaafar Atwi |
Art Buyer |
| Alita Rodriguez |
Account Manager |
| Prabahakar Iyer |
Planner |