| Brand | L'OREAL MIDDLE EAST |
| Product/Service | HAIRCARE |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Small Scale Special Solutions |
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Entrant Company
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FP7/DXB Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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FP7/DXB Dubai, UNITED ARAB EMIRATES
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Execution
Working on a shoestring budget, we designed simple stickers of various hairstyles and placed them on baldheads of bathrooms signs across the region. We turned the bald into the beautiful, ultimately transforming thousands of washroom signs into mini-billboards that instantly highlighted the benefit of Arginine Resist X3, a hair care product that reduces hairfall.
Credits
| Paul Banham |
Executive Creative Director |
| Husen Baba/Paul Banham |
Creative Director |
| Ali Mokdad/Creative Group Head |
Copywriter |
| Joseph Alipio/Paul Banham/Husen Baba/Ali Mokdad |
Art Director |
| Adam Browning Hill |
Photographer |
| Joseph Alipio |
Illustrator |
| Marine Deneufbourg/Karen Moubarak |
Account Supervisor |
| Antoine Rizallah/Pooja Subramanian/Laila El Sayed |
Advertiser's Supervisor |
| Khaled Hamza |
Producer |
| Nima Askari |
Account Manager |