2014 Winners & Shortlists

Execution

So as part of the region-wide Kellogg’s Healthy Corn Flakes Versatility campaign, under the theme: ‘How will you make them today?’–we chose to celebrate Kellogg’s Corn Flakes in the best and biggest way we could: by breaking world records. Not one, but three. On April 26, 2013, we attempted to break ‘The Longest Table’, ‘The Largest Cereal Breakfast Attendance’ and ‘The Largest Cereal Box’ Guinness World Records. And we succeeded. 1,354 people had breakfast on a 301 meter-long interlocking table. And standing at 4m X 2.84m and 1.11m deep, the world’s largest cereal box was also created–a new Guinness category.