|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Media Placement
|
Location
|
Award
|
|
A01 Broadcast: TV, Cinema, Radio
|
EAT THEN FLOSS THEN BRUSH
PROCTER & GAMBLE / ORAL B |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
HAKAWATI
McDONALD’S / McDONALD'S RAMADAN |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
RESOLUTION MENA
Dubai
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
BLURRY MOVIE
ALCON / ASTIGMATISM AWARENESS |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
THE BUCKLE UP SONG
BUCKLE UP IN THE BACK / ROAD SAFETY AWARENESS |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
THE REBOOT
ADIDAS / NITROCHARGE |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
NOW AND FROM EVERYWHERE
SKY NEWS ARABIA / SKY NEWS ARABIA |
UM DUBAI |
UNITED ARAB EMIRATES |
UM
Abu Dhabi
UM DUBAI
|
UNITED ARAB EMIRATES
|
Silver
|
|
A02 Magazines/Newspapers
|
McARABIA AT YOUR DOORSTEP
McDONALD’S / McARABIA SUJUK |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A03 Standard Outdoor
|
#INSTANESCAFÉ
NESTLÉ / SOLUBLE COFFEE |
MINDSHARE Tunis |
TUNISIA |
MINDSHARE
Tunis
MINDSHARE
Tunis
|
TUNISIA
|
Short List |
THANK YOU
EMIRATES NBD / 50TH ANNIVERSARY |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A04 Ambient Media: Small Scale
|
BUCKLE UP. LIVE.
OKAZ ORGANIZATION FOR PRESS & PUBLICATION / SEATBELT AWARENESS |
IMPACT BBDO Jeddah |
SAUDI ARABIA |
|
|
Short List |
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS |
IMPACT BBDO GROUP Kuwait City |
KUWAIT |
|
|
Short List |
CAREFREE SECRET TALKS
JOHNSON & JOHNSON / CAREFREE |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARNESS |
JWT DUBAI |
UNITED ARAB EMIRATES |
|
|
Gold
|
ANNA, I'M COMING HOME
NOKIA / NOKIA |
JWT DUBAI |
UNITED ARAB EMIRATES |
CARAT
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List |
TODAY IT ENDS. THE SUICIDE LETTERS THAT GAVE LIFE BACK.
ABBVIE / HUMIRA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
SPOT THE DOT
OPTICA / EYEWEAR |
MEMAC OGILVY & MATHER Manama |
BAHRAIN |
|
|
Bronze
|
|
A05 Ambient Media: Large Scale
|
THE LAUGHTER MACHINE
COCA-COLA / COCA-COLA |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM DUBAI
Dubai
EYE MEDIA
|
UNITED ARAB EMIRATES
|
Gold
|
#ENJOYNOWSHARELATER
THE COCA-COLA COMPANY / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
SKIING AT THE BEACH
SKI DUBAI / LEISURE & ENTERTAINMENT |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A06 Special Events And Stunt/Live Advertising
|
CINEMA NEWS BROADCAST
SKY NEWS ARABIA / NEWS CHANNEL |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM
Abu Dhabi
|
UNITED ARAB EMIRATES
|
Silver
|
LVL UP
NIKE / NIKE |
JWT DUBAI |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
DOVE SURPRISES
UNILEVER / DOVE |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
|
|
Grand Prix
|
|
A07 Digital Media (Including Internet, Mobile Devices, etc)
|
HAPPY ALARM
McDONALD’S / McDONALD’S |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
|
Bronze
|
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT |
MEC Dubai |
UNITED ARAB EMIRATES |
MEC
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
|
|
Silver
|
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
RESOLUTION MENA
Dubai
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION |
RÉPUBLIQUE Beirut |
LEBANON |
|
|
Gold
|
SAY IT WITH GALAXY
MARS / GALAXY |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A08 Social Media
|
KINTACKY! KINTACKY! KINTACKY!
KFC ARABIA / KFC ARABIA |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
TWO LOCALS FIGHTING IN A CINEMA
ETISALAT / E-LIFE TV |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
PABLO & ESTEBAN. ICE BREAKING IDEAS.
TIAGO CORTEZ & PEDRO VICENTE, PORTUGAL / SELF-PROMOTION |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
THE VENGEANCE OF A MOSQUITO
FDC / VAPE INSECTICIDES |
MINDSHARE MENA Dubai |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
PEPSI RAMADAN
PEPSICO. / PEPSI |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
7UP SQUEEZE
PEPSICO. / 7UP |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B01 Corporate Information
|
ANNA, I'M COMING HOME
NOKIA / NOKIA |
JWT DUBAI |
UNITED ARAB EMIRATES |
CARAT
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
DESIGN DEMOCRACY
EMIRATES NBD / 50TH ANNIVERSARY |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
B02 Consumer Products
|
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT |
MEC Dubai |
UNITED ARAB EMIRATES |
MEC
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
DOVE SURPRISES
UNILEVER / DOVE |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
TIGER CO-LAB
SIROCCO / TIGER |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
THE REBOOT
ADIDAS / NITROCHARGE |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
McARABIA AT YOUR DOORSTEP
McDONALD’S / McARABIA SUJUK |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI
|
UNITED ARAB EMIRATES
|
Short List |
DISRUPTION - RADIO
McDONALD’S / THE ASIAN |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B03 Consumer Services
|
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS |
IMPACT BBDO GROUP Kuwait City |
KUWAIT |
|
|
Short List |
KINTACKY! KINTACKY! KINTACKY!
AMERICANA / KFC ARABIA |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
ZINGER REVOLUTION
AMERICANA / KFC ARABIA |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
B04 Business Equipment & Services
|
THE POWER OF SMALL
EMIRATES NBD / RISE |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
|
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM DUBAI
Dubai
EYE MEDIA
|
UNITED ARAB EMIRATES
|
Silver
|
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK |
IMPACT BBDO Beirut |
LEBANON |
OMD
Beirut
|
LEBANON
|
Silver
|
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARNESS |
JWT DUBAI |
UNITED ARAB EMIRATES |
|
|
Gold
|
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List |
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
RESCUE RADIO, THE RESCUE CONTINUES
SAWA MNINJAH / CHARITY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
BLURRED LINES
ALCON / ASTIGMATISM AWARENESS |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
C01 Integrated Media Campaign
|
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM DUBAI
Dubai
EYE MEDIA
|
UNITED ARAB EMIRATES
|
Short List |
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK |
IMPACT BBDO Beirut |
LEBANON |
OMD
Beirut
|
LEBANON
|
Bronze
|
ANNA, I'M COMING HOME
NOKIA / NOKIA |
JWT DUBAI |
UNITED ARAB EMIRATES |
CARAT
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Bronze
|
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
|
|
Short List |
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
RESOLUTION MENA
Dubai
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
7UP SQUEEZE
PEPSICO. / 7UP |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
PEPSI RAMADAN
PEPSICO. / PEPSI |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
BLURRED LINES
ALCON / ASTIGMATISM AWARENESS |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|