2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
B02 Consumer Products
NANA EN CONFIANCE
NANA / SANITARY TOWEL
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
TODAY IT ENDS. THE SUICIDE LETTERS THAT GAVE LIFE BACK.
ABBVIE / HUMIRA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
#ENJOYNOWSHARELATER
THE COCA-COLA COMPANY / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT
MEC Dubai UNITED ARAB EMIRATES MEC
Dubai
UNITED ARAB EMIRATES
Short List
EAT THEN FLOSS THEN BRUSH
PROCTER & GAMBLE / ORAL B
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
PAINT MUGS
SACO / PAINT
JWT Riyadh SAUDI ARABIA
CAREFREE SECRET TALKS
JOHNSON & JOHNSON / CAREFREE
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
SHOE LOVE TRUE LOVE
LEVEL SHOE DISTRICT / SHOE RETAIL
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE LAUGHTER MACHINE
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES UM
Dubai
UNITED ARAB EMIRATES
NO MORE HAIRFALL
L'OREAL MIDDLE EAST / L'OREAL ARGININE RESIST X4
FP7/DXB Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
TOYOTA HILUX RAMADAN
ABDUL LATIF JAMEEL / TOYOTA HILUX
DRIVE DENTSU Jeddah SAUDI ARABIA DRIVE MEDIA
Jeddah
SAUDI ARABIA
PRESERVING PRIDE
HENKEL / PERSIL BLACK & PERSIL WHITE
DDB DUBAI UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
THE G2 LAB
LG ELECTRONICS / MOBILE PHONE
ARENA MIDDLE EAST Dubai UNITED ARAB EMIRATES
B03 Consumer Services
THE RED NEWSPAPER
EMIRATES NBD / MANCHESTER UNITED CREDIT CARD
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
SKIING AT THE BEACH
SKI DUBAI / LEISURE & ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
THERE'S MORE TO F1 IN ABU DHABI
ABU DHABI MOTORSPORTS MANAGEMENT / FORMULA 1 ABU DHABI GRAND PRIX
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
PAINLESS
KAYA SKIN CLINIC / LASER HAIR REMOVAL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
CONNECT THE DOTS AT ZERO COST
DUBAI FESTIVALS & RETAIL ESTABLISHMENT / DUBAI SHOPPING FESTIVAL
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
GLOCAL FL
DUBAI FESTIVALS & RETAIL ESTABLISHMENT / DUBAI SHOPPING FESTIVAL
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
ETTOUENSSA WRAHOM ETTOUENSSA
TUNISIE TELECOM / TUNISIE TELECOM
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
PACK ETUDI@NT++
TUNISIE TELECOM / KEY 3G
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
THE PRECIOUS MINUTE
McDONALD’S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES UM7
Dubai
UNITED ARAB EMIRATES
ZINGER REVOLUTION
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Short List
KINTACKY! KINTACKY! KINTACKY!
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Bronze
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT BBDO GROUP Kuwait City KUWAIT
Short List
MAYYIL
BANKMED / MAYYIL
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
THE PROOF OF LOVE
FLOWER TOWN / FLOWER TOWN
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
DON'T GO TO LEBANON
MINISTRY OF TOURISM / MINISTRY OF TOURISM
IMPACT BBDO Beirut LEBANON
EAT PAY LOVE
EMIRATES NBD / BON APPETIT PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
B04 Business Equipment & Services
THE POWER OF SMALL
EMIRATES NBD / RISE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
ANDI FEKRA
TUNISIE TELECOM / TELECOM BUSINESS SOLUTION
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
DUCK RACE
YAS WATER WORLD ABU DHABI / MAKE A WISH FOUNDATION
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UM DUBAI
UNITED ARAB EMIRATES
DRAWING A SMILE
ASIACELL / BASMA - RAMADAN
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
THE BUCKLE UP SONG
BUCKLE UP IN THE BACK / ROAD SAFETY AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
DO GOOD
MONDELEZ / TANG
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
KARAMA KANTEEN
STARCOM MEDIAVEST GROUP / STARCOM MEDIAVEST GROUP
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
BLURRED LINES
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
TURN ON HAPPY
K9 FRIENDS / ADOPTION
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
RESCUE RADIO, THE RESCUE CONTINUES
SAWA MNINJAH / CHARITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON
Short List
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY
LEO BURNETT Jeddah SAUDI ARABIA
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARNESS
JWT DUBAI UNITED ARAB EMIRATES
Gold
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
Silver
BUCKLE UP. LIVE.
OKAZ ORGANIZATION FOR PRESS & PUBLICATION / SEATBELT AWARENESS
IMPACT BBDO Jeddah SAUDI ARABIA
GIFT FROM THE HEART
PEPSICO. / PEPSI
IMPACT BBDO Jeddah SAUDI ARABIA OMD
Dubai
UNITED ARAB EMIRATES