2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
B02 Consumer Products
THE G2 LAB
LG ELECTRONICS / MOBILE PHONE
ARENA MIDDLE EAST Dubai UNITED ARAB EMIRATES
GT ACADEMY
NISSAN / NISSAN
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
THE REBOOT
ADIDAS / NITROCHARGE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
EAT THEN FLOSS THEN BRUSH
PROCTER & GAMBLE / ORAL B
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
PAINT MUGS
SACO / PAINT
JWT Riyadh SAUDI ARABIA
PATROL CHALLENGE
NISSAN MIDDLE EAST / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
PRESERVING PRIDE
HENKEL / PERSIL BLACK & PERSIL WHITE
DDB DUBAI UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
NANA EN CONFIANCE
NANA / SANITARY TOWEL
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
SHOE LOVE TRUE LOVE
LEVEL SHOE DISTRICT / SHOE RETAIL
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
HP SPLIT X2
HEWLETTE PACKARD / SPLIT X2
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
DISRUPTION - RADIO
McDONALD’S / THE ASIAN
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
Bronze
DISRUPTION - TV
McDONALD’S / THE MEXICAN
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
TOYOTA HILUX RAMADAN
ABDUL LATIF JAMEEL / TOYOTA HILUX
DRIVE DENTSU Jeddah SAUDI ARABIA DRIVE MEDIA
Jeddah
SAUDI ARABIA
TUC RESCUE TEAM
MONDELEZ / TUC
STARCOM MEDIAVEST GROUP Cairo EGYPT STARCOM MEDIAVEST GROUP
Cairo
STARCOM MEDIAVEST GROUP
Cairo
EGYPT
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B03 Consumer Services
EAT PAY LOVE
EMIRATES NBD / BON APPETIT PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
CONNECT THE DOTS AT ZERO COST
DUBAI FESTIVALS & RETAIL ESTABLISHMENT / DUBAI SHOPPING FESTIVAL
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
GLOCAL FL
DUBAI FESTIVALS & RETAIL ESTABLISHMENT / DUBAI SHOPPING FESTIVAL
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
THE PROOF OF LOVE
FLOWER TOWN / FLOWER TOWN
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
THERE'S MORE TO F1 IN ABU DHABI
ABU DHABI MOTORSPORTS MANAGEMENT / FORMULA 1 ABU DHABI GRAND PRIX
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
PACK ETUDI@NT++
TUNISIE TELECOM / KEY 3G
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
KINTACKY! KINTACKY! KINTACKY!
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Bronze
ZINGER REVOLUTION
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Short List
PAINLESS
KAYA SKIN CLINIC / LASER HAIR REMOVAL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
SKIING AT THE BEACH
SKI DUBAI / LEISURE & ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
THE RED NEWSPAPER
EMIRATES NBD / MANCHESTER UNITED CREDIT CARD
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
MAYYIL
BANKMED / MAYYIL
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
THE PRECIOUS MINUTE
McDONALD’S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES UM7
Dubai
UNITED ARAB EMIRATES
DON'T GO TO LEBANON
MINISTRY OF TOURISM / MINISTRY OF TOURISM
IMPACT BBDO Beirut LEBANON
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT BBDO GROUP Kuwait City KUWAIT
Short List
ETTOUENSSA WRAHOM ETTOUENSSA
TUNISIE TELECOM / TUNISIE TELECOM
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
B04 Business Equipment & Services
THE POWER OF SMALL
EMIRATES NBD / RISE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
ANDI FEKRA
TUNISIE TELECOM / TELECOM BUSINESS SOLUTION
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
TURN ON HAPPY
K9 FRIENDS / ADOPTION
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
CONVERSATIONS 2013
AL SERKAL AVENUE/ AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES
BLURRED LINES
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
DRAWING A SMILE
ASIACELL / BASMA - RAMADAN
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
BREAST CANCER CALENDAR
DAMAN / BREAST CANCER AWARENESS
FP7/DXB Dubai UNITED ARAB EMIRATES MAGNA GLOBAL
Dubai
UNITED ARAB EMIRATES
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARNESS
JWT DUBAI UNITED ARAB EMIRATES
Gold
RESCUE RADIO, THE RESCUE CONTINUES
SAWA MNINJAH / CHARITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
Silver
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
DUCK RACE
YAS WATER WORLD ABU DHABI / MAKE A WISH FOUNDATION
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UM DUBAI
UNITED ARAB EMIRATES
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY
LEO BURNETT Jeddah SAUDI ARABIA
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON
Short List
GIFT FROM THE HEART
PEPSICO. / PEPSI
IMPACT BBDO Jeddah SAUDI ARABIA OMD
Dubai
UNITED ARAB EMIRATES
THE BUCKLE UP SONG
BUCKLE UP IN THE BACK / ROAD SAFETY AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
BUCKLE UP. LIVE.
OKAZ ORGANIZATION FOR PRESS & PUBLICATION / SEATBELT AWARENESS
IMPACT BBDO Jeddah SAUDI ARABIA