2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A05 Ambient Media: Large Scale
SKIING AT THE BEACH
SKI DUBAI / LEISURE & ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES UM DUBAI
Dubai
EYE MEDIA
UNITED ARAB EMIRATES
Gold
THE LAUGHTER MACHINE
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES UM
Dubai
UNITED ARAB EMIRATES
Short List
TOYOTA HILUX RAMADAN
ABDUL LATIF JAMEEL / TOYOTA HILUX
DRIVE DENTSU Jeddah SAUDI ARABIA DRIVE MEDIA
Jeddah
SAUDI ARABIA
WHO AM I?
RENAULT / CAPTUR
JWT MOROCCO OMD
Casablanca
MOROCCO
UNCAGED FASHION IDENTITIES
MONDELEZ EGYPT / FLAKE
STARCOM MEDIAVEST GROUP Cairo EGYPT STARCOM MEDIAVEST GROUP
Cairo
EGYPT
TABLE TOP
FRIENDS OF CANCER PATIENTS / PUBLIC SERVICE - SKIN CANCER AWARENESS
JWT DUBAI UNITED ARAB EMIRATES
WHO KILLED MASHROU3 LEILA
RED BULL / RED BULL SOUNDCLASH
INTERESTING TIMES Beirut LEBANON
#ENJOYNOWSHARELATER
THE COCA-COLA COMPANY / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
A06 Special Events And Stunt/Live Advertising
#BETHERE – DOWNTOWN DUBAI, BURJ KHALIFA NEW YEAR’S EVE CAMPAIGN
EMAAR / PROPERTIES
MEC Dubai UNITED ARAB EMIRATES MEC
Dubai
MEC
Dubai
UNITED ARAB EMIRATES
THE ART OF ADAPTATION
MINDSHARE MENA / ANNUAL SUMMIT
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
TWO LOCALS FIGHTING IN A CINEMA
ETISALAT / E-LIFE TV
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
TREADMILL VENDING MACHINE
ADIDAS / BOOST
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
SHAVE WITH ANY BLADE
BEIERSDORF MENA / NIVEA MEN SHAVING GEL
MOMENTUM MENA Dubai UNITED ARAB EMIRATES OMD
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
CINEMA NEWS BROADCAST
SKY NEWS ARABIA / NEWS CHANNEL
FP7/DXB Dubai UNITED ARAB EMIRATES UM
Abu Dhabi
UNITED ARAB EMIRATES
Silver
CAR LOVER'S LIE DETECTOR TEST
HSBC / CAR LOAN
JWT DUBAI UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
LVL UP
NIKE / NIKE
JWT DUBAI UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
Bronze
G-MEN
PROCTER & GAMBLE / GILLETTE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
SPRITE CRICKET STARS - THE GAME CHANGER
COCA-COLA / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES UM
Dubai
UNITED ARAB EMIRATES
PATROL CHALLENGE
NISSAN MIDDLE EAST / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
YOU'RE WELCOME RAED
SAUDI TELECOMMUNICATION COMPANY / ROAMING SERVICE
BRIDGES ACTIVATION Jeddah SAUDI ARABIA STARCOM MEDIAVEST GROUP
Riyadh
SAUDI ARABIA
TUC RESCUE TEAM
MONDELEZ / TUC
STARCOM MEDIAVEST GROUP Cairo EGYPT STARCOM MEDIAVEST GROUP
Cairo
STARCOM MEDIAVEST GROUP
Cairo
EGYPT
TRIDENT TUB RACERS
MONDELEZ EGYPT / TRIDENT
STARCOM MEDIAVEST GROUP Cairo EGYPT STARCOM MEDIAVEST GROUP
Cairo
EGYPT
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Grand Prix
OFFICE GYM
ENTERPRISE QATAR / QATAR NATIONAL SPORT DAY
LEO BURNETT QATAR Doha QATAR
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE FAST
EMS. AL BAREED AL MOMTAZ / MOBTAATH SERVICE
BOLD CREATIVE BOUTIQUE Riyadh SAUDI ARABIA
A07 Digital Media (Including Internet, Mobile Devices, etc)
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
RESOLUTION MENA
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
Short List
GLOCAL FL
DUBAI FESTIVALS & RETAIL ESTABLISHMENT / DUBAI SHOPPING FESTIVAL
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
THE VENGEANCE OF A MOSQUITO
FDC / VAPE INSECTICIDES
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
ARCH RIVALS
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
BE SMART
AL TAYER GROUP / FORD
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
THE SELF-LEVELLING AD
VOLKSWAGEN / ELECTRONIC STABILITY CONTROL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES APPSNACK
Dubai
UNITED ARAB EMIRATES
INNOVATION THAT EXCITES
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
SHAKE IT UP
NISSAN MIDDLE EAST / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
CATCH BEYONCÉ IF YOU CAN
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT
MEC Dubai UNITED ARAB EMIRATES MEC
Dubai
UNITED ARAB EMIRATES
Short List
ARWA3 ABAYA
HENKEL / ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
SAY IT WITH GALAXY
MARS / GALAXY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION
RÉPUBLIQUE Beirut LEBANON
Gold
HAPPY ALARM
McDONALD’S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
WHO KILLED MASHROU3 LEILA
RED BULL / RED BULL SOUNDCLASH
INTERESTING TIMES Beirut LEBANON
IF IT ONLY WERE THIS EASY
WFP / WFP
JWT KUWAIT Kuwait City KUWAIT
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Silver
DONATE A SHADE, JOKE, TIME AND EFFORT
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
A08 Social Media
THE VENGEANCE OF A MOSQUITO
FDC / VAPE INSECTICIDES
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
Short List
GIRLS' NIGHT IN
JOHNSON & JOHNSON / CLEAN & CLEAR
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
KINTACKY! KINTACKY! KINTACKY!
KFC ARABIA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Bronze
ZINGER REVOLUTION
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES