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B02 Consumer Products
|
McARABIA AT YOUR DOORSTEP
McDONALD’S / McARABIA SUJUK |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI
|
UNITED ARAB EMIRATES
|
Short List
|
MAYBELLINE ARAB IDOL AND THE COLOSSAL KAJAL
L’ORÉAL MIDDLE EAST / MAYBELLINE COLOSSAL KAJAL |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI
|
UNITED ARAB EMIRATES
|
|
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT |
MEC Dubai |
UNITED ARAB EMIRATES |
MEC
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
|
HP SPLIT X2
HEWLETTE PACKARD / SPLIT X2 |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
GT ACADEMY
NISSAN / NISSAN |
MINDSHARE MENA Dubai |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
G-MEN
PROCTER & GAMBLE / GILLETTE |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
EAT THEN FLOSS THEN BRUSH
PROCTER & GAMBLE / ORAL B |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
DOVE SURPRISES
UNILEVER / DOVE |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
DISRUPTION - TV
McDONALD’S / THE MEXICAN |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI
|
UNITED ARAB EMIRATES
|
|
DISRUPTION - RADIO
McDONALD’S / THE ASIAN |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI
|
UNITED ARAB EMIRATES
|
Bronze
|
COKE STUDIO SEASON 2
COCA-COLA / COKE STUDIO |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI
|
UNITED ARAB EMIRATES
|
|
CAREFREE SECRET TALKS
JOHNSON & JOHNSON / CAREFREE |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
|
BUBBLY LAUNCH
MONDELEZ EGYPT / CADBURY BUBBLY |
STARCOM MEDIAVEST GROUP Cairo |
EGYPT |
STARCOM MEDIAVEST GROUP
Cairo
|
EGYPT
|
|
BE SMART
AL TAYER GROUP / FORD |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI
|
UNITED ARAB EMIRATES
|
|
7UP SQUEEZE
PEPSICO. / 7UP |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
#ENJOYNOWSHARELATER
THE COCA-COLA COMPANY / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
|
|
B03 Consumer Services
|
ZINGER REVOLUTION
AMERICANA / KFC ARABIA |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
THERE'S MORE TO F1 IN ABU DHABI
ABU DHABI MOTORSPORTS MANAGEMENT / FORMULA 1 ABU DHABI GRAND PRIX |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
THE RED NEWSPAPER
EMIRATES NBD / MANCHESTER UNITED CREDIT CARD |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
THE PROOF OF LOVE
FLOWER TOWN / FLOWER TOWN |
IMPACT BBDO Beirut |
LEBANON |
OMD
Beirut
|
LEBANON
|
|
THE PRECIOUS MINUTE
McDONALD’S / McDONALD’S |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
UM7
Dubai
|
UNITED ARAB EMIRATES
|
|
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS |
IMPACT BBDO GROUP Kuwait City |
KUWAIT |
|
|
Short List
|
SKIING AT THE BEACH
SKI DUBAI / LEISURE & ENTERTAINMENT |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
PAINLESS
KAYA SKIN CLINIC / LASER HAIR REMOVAL |
SAATCHI & SAATCHI Dubai |
UNITED ARAB EMIRATES |
|
|
|
PACK ETUDI@NT++
TUNISIE TELECOM / KEY 3G |
MINDSHARE Tunis |
TUNISIA |
MINDSHARE
Tunis
MINDSHARE
Tunis
|
TUNISIA
|
|
MAYYIL
BANKMED / MAYYIL |
IMPACT BBDO Beirut |
LEBANON |
OMD
Beirut
|
LEBANON
|
|
KINTACKY! KINTACKY! KINTACKY!
AMERICANA / KFC ARABIA |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
GLOCAL FL
DUBAI FESTIVALS & RETAIL ESTABLISHMENT / DUBAI SHOPPING FESTIVAL |
MINDSHARE MENA Dubai |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
ETTOUENSSA WRAHOM ETTOUENSSA
TUNISIE TELECOM / TUNISIE TELECOM |
MINDSHARE Tunis |
TUNISIA |
MINDSHARE
Tunis
MINDSHARE
Tunis
|
TUNISIA
|
|
EAT PAY LOVE
EMIRATES NBD / BON APPETIT PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
DON'T GO TO LEBANON
MINISTRY OF TOURISM / MINISTRY OF TOURISM |
IMPACT BBDO Beirut |
LEBANON |
|
|
|
CONNECT THE DOTS AT ZERO COST
DUBAI FESTIVALS & RETAIL ESTABLISHMENT / DUBAI SHOPPING FESTIVAL |
MINDSHARE MENA Dubai |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
|
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
|
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List
|
TURN ON HAPPY
K9 FRIENDS / ADOPTION |
SAATCHI & SAATCHI Dubai |
UNITED ARAB EMIRATES |
|
|
|
THE BUCKLE UP SONG
BUCKLE UP IN THE BACK / ROAD SAFETY AWARENESS |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY |
LEO BURNETT Jeddah |
SAUDI ARABIA |
|
|
|
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK |
IMPACT BBDO Beirut |
LEBANON |
OMD
Beirut
|
LEBANON
|
Silver
|
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM DUBAI
Dubai
EYE MEDIA
|
UNITED ARAB EMIRATES
|
Silver
|
RESCUE RADIO, THE RESCUE CONTINUES
SAWA MNINJAH / CHARITY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List
|
KARAMA KANTEEN
STARCOM MEDIAVEST GROUP / STARCOM MEDIAVEST GROUP |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
GIFT FROM THE HEART
PEPSICO. / PEPSI |
IMPACT BBDO Jeddah |
SAUDI ARABIA |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARNESS |
JWT DUBAI |
UNITED ARAB EMIRATES |
|
|
Gold
|
DUCK RACE
YAS WATER WORLD ABU DHABI / MAKE A WISH FOUNDATION |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI
UM DUBAI
|
UNITED ARAB EMIRATES
|
|
DRAWING A SMILE
ASIACELL / BASMA - RAMADAN |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
DONATE HUGS, JOKES, SMILES... IN RAMADAN
WATANIYA TELECOM / TELECOMMUNICATIONS |
IMPACT & ECHO BBDO Safat |
KUWAIT |
|
|
|
DO GOOD
MONDELEZ / TANG |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|