2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
B02 Consumer Products
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
WITHIN YOUR REACH
NISSAN / 370Z
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
GT ACADEMY
NISSAN / NISSAN
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
PATROL CHALLENGE
NISSAN MIDDLE EAST / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
SHOE LOVE TRUE LOVE
LEVEL SHOE DISTRICT / SHOE RETAIL
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE G2 LAB
LG ELECTRONICS / MOBILE PHONE
ARENA MIDDLE EAST Dubai UNITED ARAB EMIRATES
HP SPLIT X2
HEWLETTE PACKARD / SPLIT X2
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
7UP SQUEEZE
PEPSICO. / 7UP
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
PRESERVING PRIDE
HENKEL / PERSIL BLACK & PERSIL WHITE
DDB DUBAI UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
EAT THEN FLOSS THEN BRUSH
PROCTER & GAMBLE / ORAL B
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
TUC RESCUE TEAM
MONDELEZ / TUC
STARCOM MEDIAVEST GROUP Cairo EGYPT STARCOM MEDIAVEST GROUP
Cairo
STARCOM MEDIAVEST GROUP
Cairo
EGYPT
TREADMILL VENDING MACHINE
ADIDAS / BOOST
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
THE REBOOT
ADIDAS / NITROCHARGE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
BUBBLY LAUNCH
MONDELEZ EGYPT / CADBURY BUBBLY
STARCOM MEDIAVEST GROUP Cairo EGYPT STARCOM MEDIAVEST GROUP
Cairo
EGYPT
G-MEN
PROCTER & GAMBLE / GILLETTE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
THE LAUGHTER MACHINE
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES UM
Dubai
UNITED ARAB EMIRATES
NO MORE HAIRFALL
L'OREAL MIDDLE EAST / L'OREAL ARGININE RESIST X4
FP7/DXB Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
B03 Consumer Services
KINTACKY! KINTACKY! KINTACKY!
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Bronze
ZINGER REVOLUTION
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Short List
ETTOUENSSA WRAHOM ETTOUENSSA
TUNISIE TELECOM / TUNISIE TELECOM
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
PACK ETUDI@NT++
TUNISIE TELECOM / KEY 3G
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
PAINLESS
KAYA SKIN CLINIC / LASER HAIR REMOVAL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
MAYYIL
BANKMED / MAYYIL
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
THE PROOF OF LOVE
FLOWER TOWN / FLOWER TOWN
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
DON'T GO TO LEBANON
MINISTRY OF TOURISM / MINISTRY OF TOURISM
IMPACT BBDO Beirut LEBANON
THERE'S MORE TO F1 IN ABU DHABI
ABU DHABI MOTORSPORTS MANAGEMENT / FORMULA 1 ABU DHABI GRAND PRIX
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
THE PRECIOUS MINUTE
McDONALD’S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES UM7
Dubai
UNITED ARAB EMIRATES
CONNECT THE DOTS AT ZERO COST
DUBAI FESTIVALS & RETAIL ESTABLISHMENT / DUBAI SHOPPING FESTIVAL
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
GLOCAL FL
DUBAI FESTIVALS & RETAIL ESTABLISHMENT / DUBAI SHOPPING FESTIVAL
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT BBDO GROUP Kuwait City KUWAIT
Short List
THE RED NEWSPAPER
EMIRATES NBD / MANCHESTER UNITED CREDIT CARD
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
SKIING AT THE BEACH
SKI DUBAI / LEISURE & ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
EAT PAY LOVE
EMIRATES NBD / BON APPETIT PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
B04 Business Equipment & Services
ANDI FEKRA
TUNISIE TELECOM / TELECOM BUSINESS SOLUTION
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
THE POWER OF SMALL
EMIRATES NBD / RISE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
DONATE HUGS, JOKES, SMILES... IN RAMADAN
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
BUCKLE UP. LIVE.
OKAZ ORGANIZATION FOR PRESS & PUBLICATION / SEATBELT AWARENESS
IMPACT BBDO Jeddah SAUDI ARABIA
GIFT FROM THE HEART
PEPSICO. / PEPSI
IMPACT BBDO Jeddah SAUDI ARABIA OMD
Dubai
UNITED ARAB EMIRATES
DUCK RACE
YAS WATER WORLD ABU DHABI / MAKE A WISH FOUNDATION
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UM DUBAI
UNITED ARAB EMIRATES
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
TURN ON HAPPY
K9 FRIENDS / ADOPTION
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY
LEO BURNETT Jeddah SAUDI ARABIA
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
Silver
RESCUE RADIO, THE RESCUE CONTINUES
SAWA MNINJAH / CHARITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
DRAWING A SMILE
ASIACELL / BASMA - RAMADAN
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON
Short List
CONVERSATIONS 2013
AL SERKAL AVENUE/ AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARNESS
JWT DUBAI UNITED ARAB EMIRATES
Gold
BLURRED LINES
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
THE BUCKLE UP SONG
BUCKLE UP IN THE BACK / ROAD SAFETY AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES