2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A05 Ambient Media: Large Scale
WHO AM I?
RENAULT / CAPTUR
JWT MOROCCO OMD
Casablanca
MOROCCO
WHO KILLED MASHROU3 LEILA
RED BULL / RED BULL SOUNDCLASH
INTERESTING TIMES Beirut LEBANON
#ENJOYNOWSHARELATER
THE COCA-COLA COMPANY / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
HP SPLIT X2
HEWLETTE PACKARD / SPLIT X2
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
TABLE TOP
FRIENDS OF CANCER PATIENTS / PUBLIC SERVICE - SKIN CANCER AWARENESS
JWT DUBAI UNITED ARAB EMIRATES
UNCAGED FASHION IDENTITIES
MONDELEZ EGYPT / FLAKE
STARCOM MEDIAVEST GROUP Cairo EGYPT STARCOM MEDIAVEST GROUP
Cairo
EGYPT
SKIING AT THE BEACH
SKI DUBAI / LEISURE & ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
THE LAUGHTER MACHINE
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES UM
Dubai
UNITED ARAB EMIRATES
Short List
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES UM DUBAI
Dubai
EYE MEDIA
UNITED ARAB EMIRATES
Gold
A06 Special Events And Stunt/Live Advertising
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Grand Prix
TWO LOCALS FIGHTING IN A CINEMA
ETISALAT / E-LIFE TV
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
YOU'RE WELCOME RAED
SAUDI TELECOMMUNICATION COMPANY / ROAMING SERVICE
BRIDGES ACTIVATION Jeddah SAUDI ARABIA STARCOM MEDIAVEST GROUP
Riyadh
SAUDI ARABIA
THE FAST
EMS. AL BAREED AL MOMTAZ / MOBTAATH SERVICE
BOLD CREATIVE BOUTIQUE Riyadh SAUDI ARABIA
SPRITE CRICKET STARS - THE GAME CHANGER
COCA-COLA / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES UM
Dubai
UNITED ARAB EMIRATES
OFFICE GYM
ENTERPRISE QATAR / QATAR NATIONAL SPORT DAY
LEO BURNETT QATAR Doha QATAR
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
#BETHERE – DOWNTOWN DUBAI, BURJ KHALIFA NEW YEAR’S EVE CAMPAIGN
EMAAR / PROPERTIES
MEC Dubai UNITED ARAB EMIRATES MEC
Dubai
MEC
Dubai
UNITED ARAB EMIRATES
PATROL CHALLENGE
NISSAN MIDDLE EAST / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
THE ART OF ADAPTATION
MINDSHARE MENA / ANNUAL SUMMIT
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
CAR LOVER'S LIE DETECTOR TEST
HSBC / CAR LOAN
JWT DUBAI UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
LVL UP
NIKE / NIKE
JWT DUBAI UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
Bronze
CINEMA NEWS BROADCAST
SKY NEWS ARABIA / NEWS CHANNEL
FP7/DXB Dubai UNITED ARAB EMIRATES UM
Abu Dhabi
UNITED ARAB EMIRATES
Silver
TRIDENT TUB RACERS
MONDELEZ EGYPT / TRIDENT
STARCOM MEDIAVEST GROUP Cairo EGYPT STARCOM MEDIAVEST GROUP
Cairo
EGYPT
TREADMILL VENDING MACHINE
ADIDAS / BOOST
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
TUC RESCUE TEAM
MONDELEZ / TUC
STARCOM MEDIAVEST GROUP Cairo EGYPT STARCOM MEDIAVEST GROUP
Cairo
STARCOM MEDIAVEST GROUP
Cairo
EGYPT
G-MEN
PROCTER & GAMBLE / GILLETTE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
SHAVE WITH ANY BLADE
BEIERSDORF MENA / NIVEA MEN SHAVING GEL
MOMENTUM MENA Dubai UNITED ARAB EMIRATES OMD
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
A07 Digital Media (Including Internet, Mobile Devices, etc)
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Silver
THE VENGEANCE OF A MOSQUITO
FDC / VAPE INSECTICIDES
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
IF IT ONLY WERE THIS EASY
WFP / WFP
JWT KUWAIT Kuwait City KUWAIT
ARCH RIVALS
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
DONATE A SHADE, JOKE, TIME AND EFFORT
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
BE SMART
AL TAYER GROUP / FORD
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
THE SELF-LEVELLING AD
VOLKSWAGEN / ELECTRONIC STABILITY CONTROL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES APPSNACK
Dubai
UNITED ARAB EMIRATES
WHO KILLED MASHROU3 LEILA
RED BULL / RED BULL SOUNDCLASH
INTERESTING TIMES Beirut LEBANON
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION
RÉPUBLIQUE Beirut LEBANON
Gold
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT
MEC Dubai UNITED ARAB EMIRATES MEC
Dubai
UNITED ARAB EMIRATES
Short List
HAPPY ALARM
McDONALD’S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
GLOCAL FL
DUBAI FESTIVALS & RETAIL ESTABLISHMENT / DUBAI SHOPPING FESTIVAL
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
CATCH BEYONCÉ IF YOU CAN
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
INNOVATION THAT EXCITES
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
SHAKE IT UP
NISSAN MIDDLE EAST / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
ARWA3 ABAYA
HENKEL / ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
RESOLUTION MENA
Dubai
UNITED ARAB EMIRATES
Short List
SAY IT WITH GALAXY
MARS / GALAXY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
A08 Social Media
THE VENGEANCE OF A MOSQUITO
FDC / VAPE INSECTICIDES
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
Short List
GIRLS' NIGHT IN
JOHNSON & JOHNSON / CLEAN & CLEAR
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
KINTACKY! KINTACKY! KINTACKY!
KFC ARABIA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Bronze
ZINGER REVOLUTION
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES