| Brand | EMIRATES NBD |
| Product/Service | BON APPETIT PROGRAM |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Ambient Media: Small Scale |
|
Entrant Company
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FP7/DXB Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
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FP7/DXB Dubai, UNITED ARAB EMIRATES
|
|
Media Agency
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
|
Results and Effectiveness
In participating restaurants, Bon Appetit Dining discount usage rose by almost 42%. In addition, Emirates NBD credit card applications during the promotion saw a 7% increase.
Creative Execution
We designed simple reminders of the Bon Appetit program and branded hundreds of restaurant plates with our message. As diners tucked into their meals, our message was slowly revealed, bite by bite.
Insights, Strategy and the Idea
While many people have an Emirates NBD credit card, not many people are aware of the Bon Appetit program that gets them 30% discount at over 600 restaurants. We realized that there’s no better place or time to remind people of that fact than at restaurants, right before they paid for their meal.
Credits
| Paul Banham |
FP7/DXB |
Creative Director |
| Paul Banham |
FP7/DXB |
Creative Director |
| Alaa Demachkie |
FP7/DXB |
Associate Creative Director |
| Steve De Lange |
FP7/DXB |
Associate Creative Director |
| Alaa Demachkie |
FP7/DXB |
Art Director |
| Steve De Lange |
FP7/DXB |
Copywriter |
| Tahaab Rais |
FP7/DXB |
Head Of Insights And Strategy |
| Spiro Malak |
FP7/DXB |
Business Unit Director |
| Vikram Krishna |
Emirates NBD |
Head Of Group Marketing |
| Dominic Fernandes |
Emirates NBD |
Head Of Business Marketing |
| Aamir Aijaz |
Emirates NBD |
Senior Marketing Manager |
| Vicky Kriplani |
FP7/DXB |
Account Manager |
| Mary Tauk |
FP7/DXB |
Account Executive |