2014 Winners & Shortlists

Results and Effectiveness

7 interviews. 3 job offers. We chose MEMAC Ogilvy

Creative Execution

We took Pablo & Esteban online, from their very own Figure Skating Website through to social media across Linkedin, Tumblr, Facebook and YouTube. We stalked every Creative Director in the UAE, we found out every detail we could, and then we launched. We sent them invites, links to our page and unique films of us. Every interview was sent a follow up film, funnier than the first.

Insights, Strategy and the Idea

The Objective: Get a job working for a top advertising agency in Dubai. The challenges and the audience: We all know that Creative Directors’ inboxes are always flooded with resumes and portfolios from creatives looking for a job. So to get noticed we needed a unique self-promotion campaign. The idea: All the way from Portugal we decided to use Dubai Lynx 2013 as our stage and created an ‘award-winning figure skating team’ looking to move into advertising. We created an integrated campaign that brought to life the story of Pablo & Esteban, and reached out to eight specific Creative Directors.